Marketing Ops QA Analyst (AEP & AJO)

at  Publicis Sapient

As a Senior Associate Quality Engineer specializing in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO), you will be instrumental in ensuring data quality and the effectiveness of customer journeys. Your strong technical expertise will help validate audience segmentation, test journey flows and triggers, and verify email content and push notifications.

Your Impact:

• Validate data ingestion, transformation, and end-to-end flow to ensure data integrity.
• Ensure accurate audience segmentation to optimize marketing efforts.
• Test customer journey setups, triggers, and branching logic for seamless user experiences.
• Verify the accuracy of emails, push notifications, dynamic content, and A/B testing configurations.
• Confirm dashboard metrics and KPIs, identifying and reporting any data
• Develop and execute automation scripts for repetitive tasks and regression testing to improve efficiency.

QUALIFICATIONS

Your Skills and Experience:

• Strong knowledge of Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) is preferred but negotiable for candidates with robust QA and testing fundamentals.
• Familiarity with campaign management tools, such as Adobe Campaign, SFMC, or other Customer Data Platforms (CDPs) and journey optimization tools, is a plus.
• Background in Marketing Ops/Automation with experience in testing website, email, and newsletters.
• Open to UI Testers interested in Marketing Ops/Automation projects. The role encompasses broader testing responsibilities across various technology solutions.
• Proficiency in Selenium for scripting and automation is essential for UI Testing candidates and highly valued for those from Marketing Ops backgrounds.
• Strong analytical and problem-solving skills, with a detail-oriented mindset.
• Ability to work collaboratively within a team of technology professionals and engineers.

COMPANY DESCRIPTION

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value

Please refer the Job description for details