Marketing Optimisation Testing Specialist

at  LEGO

We are looking for a Testing Specialist to join the Testing & Personalisation Team which sits within Global Ecommerce.
This role is to support Testing & Personalisation Team with A/B testing. The core of the role’s responsibilities will follow project manager type activities. The candidate may be new to A/B testing but should have a passion for the area along with a curiosity about analytics!

• To own and be responsible for the maintenance and project management of the A/B test pipeline across the Testing Team.
• To work with team members on test delivery dates and adjusting test pipelines and communicating changes accordingly.
• To ensure test Jiras across the team are complete to a high standard and ensuring best practices are always followed .
• Maintain and be responsible for the best practice documentation based from test results for our most visited pages and popular emails and to ensure stakeholders are following the learnings.
• To become the teams CMS expert to then build simple A/B tests.
• Take on tasks for the team such as test QA and running research studies in Userzoom and Medallia.
• Work with various Insights Teams, Product Squads, and platforms to develop experiment hypothesis.
• Supporting the team with running experiments from hypothesis through to completion.
• Generate analysis for A/B experiments, utilising various tools including Adobe Analytics & Optimizely