Marketing & Optimization Manager - CAN

at  Reason One

Reason One is hiring! We are in search of a talented Marketing & Optimization Manager with Analytics, SEO, and CRO expertise, and a drive to create inclusive, user-centric experiences in a collaborative environment. This is a 6-month, full-time contract position with the potential of becoming a full-time hire.
Reason One is a B-Corp certified, full service digital agency partner that guides and transforms how our clients deliver digital experiences. We are collaborative, empathetic craftspeople who do great work and use our profits to make an impact.

Our team shares these core values:

• INITIATIVE: We are self starters who take action. We don’t wait.
• COLLABORATIVE: We create and innovate together as a team.
• INCLUSIVE: We are committed to an inclusive, equitable and diverse workplace.
• ACCOUNTABLE: We get it done, on time and to a high standard.
• ADAPTABLE: We embrace change, unknowns, and evolve.

REQUIRED SKILLS

• Minimum 5 years of digital marketing experience
• Deep knowledge of digital marketing practices and current trends in analytics, SEO, and website optimization strategies
• Advanced expertise with Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio
• Experience with SEMRush or similar SEO monitoring tools
• Ability to translate client goals into actionable strategies and implementation plans
• Experience creating and giving presentations in a client-facing role
• Experience collaborating with remote, cross-functional teams
• Excellent written and verbal communication skills with the ability to explain the technical concepts to non technical people
• Ability to handle multiple competing priorities in a fast-paced environment
• Ability to demonstrate Reason One’s core values
• Participation in our B Corp mandate/Social and Environmental impact

ROLE

As a forward-thinking digital agency, we specialize in creating impactful digital experiences for our clients. We are looking for a Marketing & Optimization Manager who is passionate about analytics, SEO, and data-driven website optimization strategies to help steer our digital marketing efforts towards measurable success.
As a Marketing & Optimization Manager you are a subject matter expert in Google Marketing Platform and Looker Studio. You should also be knowledgeable of SEO monitoring and CRO platforms. This is an intermediate position. We want to see you showcase your expertise and be a marketing and optimization team leader, bringing new solutions and ideas to the agency.

RESPONSIBILITIES

• Analyze website analytics and heatmap data, and develop insights and recommendations
• Developing website optimization strategies for clients
• Configure and implement complex GA4/GTM accounts
• Implement HIPAA-compliant analytics solutions, including Piwik Pro and server-side tagging
• Produce Looker Studio dashboards for clients and internal project teams
• Conduct SEO audits using Search Console and SEMRush, and develop insights and recommendations
• Develop SEO strategies for newly launched websites
• Provide analytics and SEO consult on active client accounts
• Present analytics and optimization recommendations to clients and internal project teams
• Implementation of user testing and CRO testing