Marketing & Partnerships Manager

at  Elliptic

DESCRIPTION

Are you an organized, empathic thinker with a passion for building and developing relationships? You should thrive in a dynamic, collaborative environment and be consistently motivated by putting our customers’ needs into every interaction, both internally and externally.

WHAT YOU WILL DO:

• ICP Expert
• Foster a deep knowledge of our ICPs and bringing them to life around the business with clear indicators and examples
• Compliance (Retail Exchanges, Payment Services, Banking & Liquidity Providers) and Government (LEA & Regulators)
• Understand and adopt the buyer journey from problem to solution and product
• Develop customer journey mapping to understand the most common purchase bundles, touchpoints and experiences for up-sell opportunities
• Product Positioning
• Collaborate with Leadership, Product, Sales, Solutions Consultants, Intelligence and the Government team to collate differentiation for Elliptic’s product suite
• Apply differentiations for our ICPs to land positioning across all materials and touchpoints
• Support Account Management, Customer Success and Sales to engage key accounts on complex product positioning
• Develop GTM material framework to ensure Product is at the heart of our pitches and customer conversations
• Partnerships
• Support reseller and referral partnerships to ensure their sales teams understand our product USPs and market positioning
• Proactively engage and explore new commercial opportunities with partners to generate incremental revenue
• Execute and measure the success of high-performing co-marketing campaigns, content, virtual and in-person events with partners’ marketing teams
• Customers
• Participate, capture and build on the success of our Customer Advisory Board (CAB)
• Evaluate the onboarding of our high value customers with AMCS to build white glove marketing materials to reduce churn through increased adoption.