Marketing Planning Co-ordinator

at  Penneys

MARKETING CAMPAIGN PLANNING CO-ORDINATOR

Because your new ideas are our way new ways of working. Evolve, your way.
Our brand teams are right at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team
The Marketing Planning team is responsible for leading the end-to-end planning and management of all marketing campaigns. Working with key stake holders, the role will support the Marketing Planning Manager with the development and execution of regional marketing campaigns and activations.
The role will work with the wider brand and marketing teams by co-ordinating the critical path, briefs and planning, supporting the team in managing multi-channel campaigns to ultimately drive traffic, increase conversion and build brand awareness and loyalty in those regions.

WHAT YOU’LL DO:

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• The role will be responsible for coordinating all elements of the global & local marketing calendars ensuring they are all aligned with the macro campaigns.
• Partner with key stakeholders & product business partners to inform briefs for all creative requirements across all channels including POS, Web, Social and Windows.
• Support the Marketing Planner to deliver the NSO strategy, working with relevant media buying agencies and event agencies to deliver a 360-marketing campaign for new store openings.
• Working with the regional marketing teams and key stake holders to collate regional data, insights, local nuances, and customer profiles which can inform marketing strategies
• Assisting the implementation of location marketing activity, working with retail and regional teams to make sure all information is relevant and up to date and we’re maximising all marketing opportunities.
• Working with the digital marketing manager and creative team on campaigns, from conception to implementation, briefing the creative team on relevant assets needed for paid activity.

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• 1-2 years’ experience minimum in online & offline marketing
• A solid understanding of social media platforms: Facebook, YouTube, Twitter, Pinterest, Instagram, as well as a keen interest in emerging platforms and live stream.
• Proven track record in agency management and/or managing third party partners
• Proven track record using Business Manager, listening platforms such as Brandwatch and analytics platforms such as Sprinkler and Google Analytics.
• Proven track record of marketing campaign management in both regional and global markets