GENERAL INFORMATION

Country/Region
Italy
Province/City
Tuscany
Location
Rosewood Castiglion del Bosco
Department
Sales & Marketing
Job Type
Fixed Term Contract

JOB REQUIREMENTS

• Copywriting skills: Ability to create engaging, brand-consistent content for various marketing materials, including website copy, newsletters, and promotional materials.
• Social Media Management: Proficiency in managing and optimizing social media channels to enhance the hotel’s digital presence and engage with target audiences.
• A degree in Marketing, Communications, or a related field is a must.
• 1-2 years of experience in marketing, preferably within the luxury or hospitality industry.
• Strong desire to learn and contribute to an exciting and dynamic project.
• Passion for the hospitality industry and a drive to make an impact.
  Being part of the Rosewood team means that learning and development opportunities are available and with the hotel being a key part of Rosewood’s global expansion plans, this role could be a steppingstone to exciting international career opportunities.
  

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• Assist in delivering all B2B and B2C communications, ensuring they are targeted to the right audience and delivered on time. This includes implementing a CRM strategy with e-newsletters for consumers, sales, travel agents, and database management.
• Support in tracking and analyzing campaign success to measure the return on investment (ROI) and provide insights for future promotions and strategies.
• Oversee and manage the hotel’s social media accounts, community management, and on-brand content through strategic post scheduling tailored to the target audience
• Responsible for producing monthly PR and digital reports for the hotel, highlighting key achievements, ongoing activities, and upcoming initiatives.
• Oversee and assist in managing the digital marketing campaigns for the hotel, including SEO and content updates, while ensuring the website is always current, accurate, and optimized.
• Creation of in-house collaterals and promotional materials such as F&B menus and GR brochures, ensuring alignment with the resort’s image and brand standards.
• Assist in maintaining third-party listings and websites, ensuring all content, offers, and imagery are up to date.
• Support media stays and media itinerary coordination, fostering strong relationships with journalists and influencers.
• Manage the hotel’s reputation on platforms like TripAdvisor and TrustYou, ensuring timely and professional responses.
• Regularly update the PR coverage file, track PR visits, and share monthly newsletters analytics. Maintain press clippings for reporting purposes.
• Provide support to the Sales & Marketing team in data collection, report creation, presentations, and other administrative tasks.