Marketing & PR Lead

at  Heranza

Who we are: Heranza Consulting Group is a team of professionals committed to helping business owners make informed decisions about their assets. Our headquarters are located in Guadalajara and we have been serving the entire country of Mexico since 1991. Our services cover three main areas: Tax and Legal Consulting, Audit services, and Family Business.
Our Marketing Lead will take strategic direction from our CEO and help us scale and collaborate directly with a cross-functional organization. This position is a key player for growth and the company’s expansion.
This is a unique opportunity for someone who wants a taste of an agency environment with the opportunity to drive success for multiple clients while learning about their unique industries and business models. The role requires an experienced B2B marketer who is organized, strategic, driven and well-rounded, with a willingness to roll up your sleeves and get things done. An insatiable desire to learn new things and innovate is required, and the sky’s the limit for the right person.

YOUR KNOWLEDGE, SKILLS, AND ABILITIES:

• 5+ years of experience
• Experience developing and executing B2B marketing strategies and campaigns
• Exceptional written and verbal communication skills, and ability to flex communication style based on audience
• Exceptional project management skills
• Experience managing people (even if this is a small team/1 person)
• Strong executive presence – must be able to hold their own with Founders
• Strong attention to detail and superior analytical, technical, and problem-solving skills
• Focus on results, analytics and outcomes
• Experience with web content management tools, like Squarespace
• Experience executing marketing campaigns and paid ads on social media channels, including LinkedIn
• Experience with marketing automation in HubSpot
• Experience with Canva
• Experience with SEO and Google Analytics

• Develop and execute strategies across a variety of marketing functions in support of client needs
• Apply project management skills
• Enforce internal brand use and guidelines
• Develop website content, update websites, optimize SEO
• Create innovative social media content
• Write and promote thought leadership and articles
• Pitch experts for media and speaking opportunities
• Research and develop target lists
• Execute marketing automation and campaigns in HubSpot
• Develop, execute and report on campaigns
• Assist with event management