Marketing Program Manager, Developer

at  Apryse

Position Overview: We are looking for an experienced marketing program manager to join our team. This individual will focus on creating and executing integrated marketing campaigns designed to promote and sell our developer solutions. By leveraging high-intent data and insights, the successful candidate will develop multi-channel campaigns that drive awareness, engagement, and conversions.

QUALIFICATIONS:

• Proven experience in integrated marketing campaign management, preferably in the technology or developer solutions space.
• Strong understanding of multi-channel marketing strategies and tactics.
• Proficiency in leveraging high-intent data and insights to drive campaign success.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Exceptional communication and collaboration skills.

COMPANY DESCRIPTION

Apryse is the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications. With a broad international portfolio of combined companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler.
We are also a fast-growing company, chosen as one of Canada’s Top Small & Medium Employers of 2022 by Mediacorp Canada Inc and selected among Canada’s best employers for recent graduates with its addition to the 2022 Career Directory.
Since having secured a $95M strategic growth investment in 2019, we have grown from approximately 50 employees to over 500, made thirteen acquisitions, and in 2021, Thoma Bravo, the top private investment firm in the world for software, came on board with another strategic growth investment.
Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more!) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs - and counting - and the highest ratings among PDF productivity apps on the largest online app marketplaces.
Internally, we foster an atmosphere of opportunity, growth, and success for every individual amidst an exciting and challenging entrepreneurial culture. Career progression is based on merit, not tenure. Every member of our vibrant team is empowered to be a contributor, innovator, and successful leader.

• Develop and execute integrated marketing campaigns that effectively promote our solutions to developers.
• Utilize high-intent data and insights to inform campaign strategies and optimize performance.
• Create multi-channel campaigns across various platforms, including digital, social media, email, and more.
• Drive awareness, engagement, and conversions through targeted marketing efforts.
• Collaborate with internal teams, including sales, product, and content, to ensure cohesive messaging and alignment with organizational goals.
• Monitor and analyze campaign performance, providing regular reports and insights to stakeholders.
• Continuously optimize campaigns based on data-driven insights and industry best practices.
• Stay updated on industry trends, tools, and technologies to ensure cutting-edge marketing strategies.