Marketing Programme Manager - Fixed Term Contract

at  The Gym Group

Role: Marketing Programme Manager
Reports to: Head of MarComms
Location: East Croydon (please note that from Easter 2025 our head office moves to Clapham Junction)
Work pattern: Hybrid - 2 days a week in the office (moving to three days from Easter 2025)
We’re looking for a Marketing Programme Manager to join us at The Gym Group on a 6-9 month fixed-term basis to drive impactful brand initiatives that strengthen our brand presence, increase engagement, and support overall business growth. You’ll work cross-functionally to ensure that our brand positioning, visual identity, and tone of voice are consistently and effectively translated across key touchpoints, including our gyms, website, app, and social media platforms.
What you need to know about us…
We’re not your average gym, we are The Gym Group! To our members we’re the lowest cost nationwide 24/7 Gym with over 220 gyms and counting! To our teams we are fun, friendly, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It’s our mission to break down barriers to fitness.
We’re #1 in our industry when it comes to our values, our culture and our people – check out Glassdoor if you don’t believe us. We offer a fantastic place to work (#25 in the Top 50 places to work in the UK in fact), a brilliant team and opportunity for development and growth with support for success

Key responsibilities of the role:

• Brand Strategy: Working with the CCO and Head of MarComms / Senior Brand Managers on Brand Proposition. To develop and implement comprehensive brand strategies aligned with business goals, target audience insights, and market trends.
• Brand Identity delivery: As part of the brand proposition project work deliver brand guidelines that codify the brand’s positioning, visual identity, design systems, and tone of voice and that can be used by both internal and external partners.
• Cross-functional collaboration: Work closely with different channel teams to ensure our brand guidelines are fit for use and can be activated in key marketing and product channels.
• Campaign Planning: Support the team to plan and execute integrated marketing campaigns that effectively communicate the brand’s values, products, and services to the target audience.
• Campaign delivery: Collaborate with operational teams to deliver our new brand guidelines as well as key campaigns in our gyms across the country.
• Creative Direction: Provide creative direction and guidance to internal teams and external agencies to ensure brand consistency and excellence in execution.
• Content Creation: Work with the social media team to create compelling content, including marketing collateral, advertising creatives, social media content, and video assets, that resonate with the target audience and align with brand strategy.
• Digital Marketing: Collaborate with digital marketing teams to optimise brand presence across digital channels, including website, social media, email, and online advertising.
• Social Media: Work with stakeholders to develop a strategy and plan to amplify our social media presence.
• Performance Analysis: Monitor and analyse key performance indicators (KPIs), metrics, and campaign performance to evaluate effectiveness, identify areas for improvement, and make data-driven decisions.
• Market Research: Conduct market research, competitor analysis, and consumer insights studies to inform brand strategies and identify opportunities for differentiation.

What we’re looking for…

• Proven experience in developing brand strategies, positioning, and brand guidelines.
• Skilled in managing projects and working closely with diverse teams to ensure brand consistency.
• Expertise in planning and delivering integrated campaigns across multiple channels.
• Strong ability to guide creative work and produce on-brand content with teams and agencies.
• Knowledge of digital marketing best practices and omni-channel strategy; experience with digital subscriptions is a plus.
• Analytical skills to measure campaign effectiveness and adapt strategies based on data.

• Brand Strategy: Working with the CCO and Head of MarComms / Senior Brand Managers on Brand Proposition. To develop and implement comprehensive brand strategies aligned with business goals, target audience insights, and market trends.
• Brand Identity delivery: As part of the brand proposition project work deliver brand guidelines that codify the brand’s positioning, visual identity, design systems, and tone of voice and that can be used by both internal and external partners.
• Cross-functional collaboration: Work closely with different channel teams to ensure our brand guidelines are fit for use and can be activated in key marketing and product channels.
• Campaign Planning: Support the team to plan and execute integrated marketing campaigns that effectively communicate the brand’s values, products, and services to the target audience.
• Campaign delivery: Collaborate with operational teams to deliver our new brand guidelines as well as key campaigns in our gyms across the country.
• Creative Direction: Provide creative direction and guidance to internal teams and external agencies to ensure brand consistency and excellence in execution.
• Content Creation: Work with the social media team to create compelling content, including marketing collateral, advertising creatives, social media content, and video assets, that resonate with the target audience and align with brand strategy.
• Digital Marketing: Collaborate with digital marketing teams to optimise brand presence across digital channels, including website, social media, email, and online advertising.
• Social Media: Work with stakeholders to develop a strategy and plan to amplify our social media presence.
• Performance Analysis: Monitor and analyse key performance indicators (KPIs), metrics, and campaign performance to evaluate effectiveness, identify areas for improvement, and make data-driven decisions.
• Market Research: Conduct market research, competitor analysis, and consumer insights studies to inform brand strategies and identify opportunities for differentiation