Marketing Promotion & Email Specialist

at  Parq Vancouver

OUR COMPANY

Parq Vancouver is Where Vancouver Plays.
Featuring a beautiful casino, high-end salons, restaurants, entertainment, bars, patios, and hotels all under one roof, Parq is where Vancouverites and visitors alike come to have fun with friends and family in a vibrant and memorable environment unlike anything else in the city.
We are proud to celebrate Vancouver, its beauty, and its people, which we do through creating unique experiences, offering high quality amenities, and building relationships with locals, visitors and like-minded businesses.

QUALIFICATIONS AND EXPERIENCE

• Minimum 2 years of experience in Email Marketing and Event Planning
• Excellent written and oral communication, organizational and analytical skills
• Post-secondary qualifications in marketing or equivalent experience
• Ability to prioritize tasks and manage time effectively
• Ability to manage conflicting priorities and interests
• Strong computer knowledge – Excel, Word, PowerPoint and Outlook. Minimal graphic design works an asset (mostly used on Canva)
• Casino, gambling or entertainment industry experience preferred

CERTIFICATES AND/OR LICENSES REQUIREMENTS

• Ability to obtain a valid GPEB registration
• Ability to complete all BCLC required trainings
• Serving it Right Certification

PHYSICAL REQUIREMENTS

• Able to lift, handle, and transport materials that are over 20lbs
• Required to sit, stand and walk during working hours
  At Parq Vancouver, we believe in fostering a culture of connection, care, responsibility and sustainability. We’re honored to be recognized with the Untapped 2022 Workplace Inclusion Champion Award for Medium & Large Businesses. We are committed to cultivating and preserving a safe, respectful and diverse work environment for all our associates. Parq welcomes all interested applicants to apply to our positions! If you require assistance or accommodation during the recruitment process, please contact us.
  We would like to acknowledge that at Parq Vancouver we live and work on the unceded traditional territories of the Coastal Salish peoples of the Musqueam, Squamish, and Tsleil-Waututh Nation

• Be main point of contact and master user for email marketing services for Parq Casino. Create and deploy various email marketing newsletters and offers on a daily, weekly and monthly basis, while working with the brand design team to ensure alignment.
• Conduct email A/B testing to optimize results, track email performance and provide monthly email performance reports for management.
• Work with the print house to provide and execute all printed and digital proofs.
• Manage all designers, agencies and translators, on all direct marketing pieces including promotion designs. Main point of contact for Canada Post, printer, for all daily, weekly and monthly Direct Mail.
• Work with manager to come up with promotional ideas, names, execution planning and submit all contest conditions for approval with BCLC. Create promotion design briefs for designers.
• Create internal communications about marketing promotions and programs and prepare internal promotional memos.
• Update the in-house digital BCLC cool signs, including promotional material and Responsible Gaming signage.
• Manage and track all promotions & offers expenses monthly.
• Flexible work arrangements based on promotional & event scheduling. Evenings, weekends & holidays could require being on-site to ensure quality control.
• Potential for hosting events in casino including being on mic or camera.
• Other duties as required