Marketing Research and Intelligence Lead

at  Spotify

Advertising Marketing
Spotify is a leading global music streaming platform that provides over half a billion users with access to an extensive library of songs, podcasts, and audio content. We are looking for a new team member to join our advertising band in Toronto, CA focused on multi-market support across Canada and France. As a Marketing Research and Intelligence (MRI) Lead, you will play a crucial role in developing our advertising business through the development of actionable insights, thought leadership, and measurement studies for leading brands and agencies.
Location
Toronto
Job type

What You’ll Do

• Lead, develop and implement the research and measurement strategy for Canada; support and plug into regional strategies for France as a part of multi-market support
• Drive top advertiser partnerships using insights and measurement, including tailored testing strategies and measurement consultation
• Develop, nurture, and grow Canadian-based advertisers who require more proof points and consultation to prove the efficiency of Spotify
• Play a key role in developing our go-to-market sales narrative in collaboration with sales partners and cross-functional teams
• Work across all areas of survey research - survey design, project management, data integrity and fieldwork supervision, data analysis, storytelling, report creation and presentation and troubleshooting
• Provide critical media industry expertise - staying ahead of industry trends, research & measurement methodologies, and 3rd party partnerships, advising Spotify’s measurement strategy accordingly
• Educate internal and external partners on media performance trends and standard processes to advise business decisions across our business
• Provide informal leadership and mentorship to the broader team, sharing your POV and expertise as it relates to day-to-day projects
• Contribute to Spotify’s point of view regarding new/current measurement solutions, and educate our Sales and Marketing teams accordingly
• You will help maintain global databases of advertising efficiency and build benchmarks across key metrics (ad formats, ad platforms, client verticals, user demographics, etc.)
• Lead multiple client and agency research external client engagements - presenting thought leadership and measurement insights
• Extract insights from large and diversified data/results, provide hypotheses, and use insights to answer sales, marketing, and business development questions
• Use 1st party data and custom research to go beyond syndicated research, to help broaden the understanding of our listeners
• Collaborate with leadership partners on Sales and/or Marketing initiatives
• We’re an ever-evolving team working on a fast growing product - expect new challenges all the time!

Who You Are

• You have 8+ years of experience in digital advertising research at a research vendor, media owner, advertiser or agency partner. You understand and have extensive experience in the role of research and measurement to drive incremental advertising revenue
• Fluency in French and English
• Strong understanding of the media and advertising landscapes and experience working with an Ad Sales business
• Proven experience partnering with advertisers and driving measurement strategy in a given expertise area
• Excellent presentation skills and ability to lead and significantly contribute to external meetings with clients
• High level of experience in running multiple-forms of advertising measurement with 1st and 3rd party research solutions
• Strong background in quantitative advertising research, with proven skills in crafting and analyzing sophisticated research studies
• Extensive expertise in these three measurement areas: Reach: viewability, on-target percentage, etc. Resonance: brand awareness, consideration, intent, etc. Reaction: attribution, sales lift, online-to-online, foot traffic, econometric modeling, etc.
• Extensive experience in data analysis and storytelling, going beyond the “what” to tell the “why” within research results
• Previous usage of SQL or equivalent is recommended but not required
• You are a self-starter who wants to get things done and you are comfortable working on ambiguous projects
• A positive and collaborative teammate who values building positive relationships with colleagues and partners
• Leadership experience, with a track record of managing and mentoring researchers is a plus

Where You’ll Be

• For this role there will be some in person meetings, but still allows for flexibility to work from home. We ask that you come into the Toronto office 1-2 times per week.

Our global benefits
Extensive learning opportunities, through our dedicated team, GreenHouse.
Flexible share incentives letting you choose how you share in our success.
Global parental leave, six months off - fully paid - for all new parents.
All The Feels, our employee assistance program and self-care hub.
Flexible public holidays, swap days off according to your values and beliefs.
Learn about life at Spotify
You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 500 million users.
Learn more about our cultur

• Lead, develop and implement the research and measurement strategy for Canada; support and plug into regional strategies for France as a part of multi-market support
• Drive top advertiser partnerships using insights and measurement, including tailored testing strategies and measurement consultation
• Develop, nurture, and grow Canadian-based advertisers who require more proof points and consultation to prove the efficiency of Spotify
• Play a key role in developing our go-to-market sales narrative in collaboration with sales partners and cross-functional teams
• Work across all areas of survey research - survey design, project management, data integrity and fieldwork supervision, data analysis, storytelling, report creation and presentation and troubleshooting
• Provide critical media industry expertise - staying ahead of industry trends, research & measurement methodologies, and 3rd party partnerships, advising Spotify’s measurement strategy accordingly
• Educate internal and external partners on media performance trends and standard processes to advise business decisions across our business
• Provide informal leadership and mentorship to the broader team, sharing your POV and expertise as it relates to day-to-day projects
• Contribute to Spotify’s point of view regarding new/current measurement solutions, and educate our Sales and Marketing teams accordingly
• You will help maintain global databases of advertising efficiency and build benchmarks across key metrics (ad formats, ad platforms, client verticals, user demographics, etc.)
• Lead multiple client and agency research external client engagements - presenting thought leadership and measurement insights
• Extract insights from large and diversified data/results, provide hypotheses, and use insights to answer sales, marketing, and business development questions
• Use 1st party data and custom research to go beyond syndicated research, to help broaden the understanding of our listeners
• Collaborate with leadership partners on Sales and/or Marketing initiatives
• We’re an ever-evolving team working on a fast growing product - expect new challenges all the time