Marketing & Social Media Manager*in (gn*)

at  Khne Logistics University gGmbH

WE ARE SEEKING FOR

We are looking for a Marketing & Social Media Manager (gn*) for a permanent position at the earliest possible starting date.

YOUR QUALIFICATIONS

• Trend awareness and knowledge of topics: You recognize current trends and relevant topics and have a keen sense of what interests the target group.
• Social media affinity: You are an active member of social networks and closely involved in the KLU community.
• Creativity and format development: You enjoy developing creative ideas and designing new content formats for social media.
• Hands-on mentality: Independent development and production of videos, graphics and social media posts is part of your repertoire.
• Media production skills with a smartphone: Experience in recording, editing and sound editing of content, ideally directly with a smartphone.
• Digital skills: You feel at home in the digital world and use digital tools confidently and efficiently.
• Interest in strategy and monitoring: You are enthusiastic about strategic work, analysis and the evaluation of campaigns.
• Language skills: Confident in English and basic knowledge of German.

ABOUT US

Kühne Logistics University - Wissenschaftliche Hochschule für Logistik und Unternehmensführung (KLU) is a private university founded in 2010 and based in Hamburg’s HafenCity. The independent, state-approved university focuses on the areas of logistics and management. As a boutique university, KLU offers its students and doctoral candidates a high degree of specialization and excellent study conditions. KLU Executive Education offers advanced training programs for specialists and managers within the framework of seminars and summer schools. We offer our employees exciting projects and challenging responsibilities in an innovative environment. Contribute your skills to a strong team that significantly influences and drives the development of our university

• Marketing Management
• Shared responsibility for achieving the university’s growth targets
• Own marketing projects online and offline in close cooperation with colleagues in the team (Online Marketing Manager, Graphic Designer) and in the neighboring departments Communications and Student Recruitment
• Main contact person and project manager in marketing for selected study programs
• Social media Management (Instagram, LinkedIn, TikTok, Facebook, YouTube)
• Planning, production and posting of articles: Text, visuals (Canva), videos (Reels, TikToks…)
• Independent creation of videos and photos at events (also in the evening and at weekends)
• Advice for employees and students
• Community management
• Development of influencer marketing with KLU students and external university influencers
• Strategy: Development of a content plan in close coordination with internal departments and in line with our marketing and communication strategy
• Monitoring (trends, new platforms, competition) and evaluation (key figures, adjustment of strategy and content if necessary)