Marketing Specialist (1-year contract, hybrid)

at  Caframo Limited

We are seeking a dynamic and results-driven Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive product awareness, customer engagement, and brand loyalty for our consumer products. You will collaborate with cross-functional teams to create compelling content, manage integrated campaigns, and optimize digital channels to reach and inspire our end-user communities. If you are a creative and analytical marketer with a passion for connecting with consumers and a proven track record of delivering impactful results, we’d love to hear from you!
If you are looking to work for a truly GREAT company that provides opportunities for growth, career development, and training, Caframo has the opportunity for you. We believe that quite separate from compensation, Caframo has the responsibility to foster a workplace where each person finds fulfillment every day and enjoys the company of the people they work with. Take the next step toward a rewarding career and be a part of a team that embraces inclusivity and teamwork. If you have the skills and qualifications and want to work for a great team, come and join us today!
Compensation: $65,000 - $80,000 per annum

WHO WE ARE:

Since 1955, Caframo has been a privately-owned Canadian manufacturer, a global supplier, and world leader in marine products and stirrers, and thermoelectric technology. We continue to expand our presence in other markets including home comfort and off-grid solutions. We develop and manufacture our products right here in Canada, along the picturesque shoreline of Colpoys Bay, in the municipality of Georgian Bluffs. View the calming turquoise waters of Georgian Bay every day as you come to work and spend your off hours enjoying the tranquility of working where you play.

As a Marketing Specialist, reporting to the Director of Marketing, you will play a key role in driving product awareness, desire, and action by:

• Optimize campaigns to drive leads, customer loyalty, and brand awareness.
• Develop targeted content for websites, marketing materials, and social media.
• Engage audiences with social media posts, website updates, and email automation. Work with Sales and Marketing teams on emails, presentations, and campaigns.
• Build relationships with brand ambassadors and influencers to generate authentic content.
• Enhance trade partnerships and manage contract workers for digital assets.
• Collaborate with product managers on marketing strategies and operational plans.
• Oversee the execution of marketing plans, adjusting based on performance analysis and feedback.
• Produce regular reports on campaign performance and customer feedback.
• Engage with Sales teams to tailor marketing efforts, develop promotional calendars, and establish success metrics and ROI.
• Develop comprehensive communication launch plans with Sales and Product Management.
• Create product launch materials and ongoing support assets, including copy, graphics, and videos.
• Support trade partners in marketing and promoting our products through specialized trade channels and initiatives.
• Ensure content consistency and relevance across all brands, regions, and products.
• Assist with trade show activities, including pre-show, at-show, and post-show efforts.
• Collect customer insights to support campaign, and product development projects.
• Drive the development of customer service initiatives and continuous improvement efforts.