Marketing Specialist

at  Alberta Motor Association

YOUR favourite PLACE TO BE IS ONE STEP ahead.
YOU’RE A fast thinking, STRATEGIC, TASK-JUGGLING dynamo.
Posted: 10-10-2024
Closing: When Filled
Location: Edmonton South (50% Hybrid)
The travel industry has come roaring back post-pandemic, prompting new innovations, intricate marketing campaigns, and exciting partnerships like never before, and now’s the time to be a part of it!
As a marketing specialist for AMA Travel, you’ll work with world-renowned brands (such as Royal Caribbean Cruises, WestJet Vacations, and Disney) to bring incredible offers and once-in-a-lifetime experiences to Albertans. Your job will be to inspire wanderlust and help Albertans travel with confidence with AMA Travel’s trusted experts and worlds of experience.
You sleep and breathe both digital and traditional media. You understand that knowledge is power and for you, there’s nothing more fulfilling than developing breakthrough strategies and processes (or enhancing existing ones) that help you bring valuable knowledge to others. You also have a whole lot of experience and proof that you know how to get results over the short and long term. Answers live in the research data and you love uncovering those hidden gems of information that speak to your business partners.
You’re a marketing master who gets a twinkle in your eye when you develop strategies based on data and your intuitive research. This role is responsible for developing, managing and implementing marketing tactics and strategies to increase traffic, leads, conversion rates, event attendance and AMA revenues that will contribute to the success and growth of AMA.

WHAT YOU’LL DO

• Report to the Manager, Marketing.
• Define marketing mediums and techniques to increase visibility and traffic across our travel business unit.
• Deliver personal-based messaging and collateral geared at engaging and supporting customers in all stages of their lifecycle.
• Develop lead generation strategies to effectively incubate, qualify, and convert leads.
• Meet with Business units and suppliers to keep current with strategies, needs, changes to products and services, market considerations and the business environment.
• Ensure member and client issues are dealt with promptly and efficiently.
• Perform detailed analysis and report results across programs, campaigns and segments and make actionable recommendations for improvement.
• Continually test/optimize existing campaigns to identify areas of improvement.
• Propose new and improved inbound marketing campaign ideas.
• Define key performance indicators and implement enterprise-level measurement, analytics and reporting measures to gauge success.

WHAT YOU’VE DONE

• You have a university degree or post-secondary diploma in a related field, such as Marketing or Communications.
• You have a strong background in both digital as well as traditional marketing with a minimum of five (5) years of experience.
• You also have a minimum of five (5) years of marketing account coordinator experience under your belt.
• You have an understanding and experience with SEO, PPC, email marketing, social media and copywriting.