Marketing Specialist, Customer Communications

at  Danske Bank

Would you like to achieve the goal of being number one in communications in the financial sector? Do you have a customer centric mindset and agile approach to work? Then you may be the talent we are looking for.
Danske Bank Finland is currently seeking two dedicated Marketing Specialists to join our creative team based in Helsinki. In this role, you will have the opportunity to shape and develop marketing communications for our Personal Customers business area on an annual basis. One specialist will take over all the Daily banking and Know your customer (KYC) communications and the other will take over more commercial activities.
Your duties will encompass the management of content across various platforms, including our marketing automation system, webpages, social media and sometimes even a SMS or letter. These responsibilities will be guided by a deep understanding of customer insights and business needs. As a project lead, you will have an important role in implementing marketing projects, working in close collaboration with our marketing managers, cross-functional teams, and a diverse range of stakeholders.
At Danske Bank, we believe in the power of storytelling as a means of connecting with our customers. As such, a significant aspect of your role will be enabling the Bank to effectively communicate its brand narrative. The purpose of your activities is to enable the Bank to tell its brand story and meet the KPI’s of business in Finland.

You will:

• Manage various marketing and content projects
• Construct content for customer journeys across multiple platforms
• Execute and optimize activities derived from marketing and commercial plans
• Analyze the results of the activities and report them
• Collaborate closely with both external and internal stakeholders

About you:

We are seeking a highly motivated individual, who possesses the insights needed to innovate and improve our practices at Danske Bank. This role calls for a profound understanding of value creation and commercial capabilities, along with familiarity with commonplace martech tools. An analytical mindset is also crucial. We also think that it requires the ability to innovate and convert data into concrete results.

• Relevant university-level education in fields such as Marketing, Sales, or Business
• At least five years of effective experience in marketing through digital channels
• Experience in marketing automation tools, analytical tools, SEO, some and genAI
• Genuine interest or knowledge of banking
• Advanced skills in planning and creating content
• Communication and collaboration skills
• Enthusiasm for achieving results, coupled with a naturally curious disposition
• Advanced Finnish and English language skills

We offer you a great opportunity to join our transformational journey into number one in customers’ financial advice. You will have a chance to make a difference in an independent role where you get to work with many interesting business topics. At Danske Bank, you join a work community where we aim to ensure that everyone can develop in their work, be truly themselves, and work flexibly while strengthening their own well-being with valuable employee benefits.
You can read more about us as an employer at www.danskebank.com/careers .
Ready, set and apply!
We are waiting for your CV and cover letter by August 25th, 2024.
For further information, you can contact Head of Marketing Finland Ulla Koret, +358 (0)40 528 6838 / ulla.koret@danskebank.fi

• Relevant university-level education in fields such as Marketing, Sales, or Business
• At least five years of effective experience in marketing through digital channels
• Experience in marketing automation tools, analytical tools, SEO, some and genAI
• Genuine interest or knowledge of banking
• Advanced skills in planning and creating content
• Communication and collaboration skills
• Enthusiasm for achieving results, coupled with a naturally curious disposition
• Advanced Finnish and English language skill