Marketing Specialist, Demand Generation

at  Encore Business Solutions

COMPANY DESCRIPTION

Encore Business Solutions is the largest Canadian-owned partner dedicated to delivering Microsoft Dynamics ERP and CRM solutions and services. We provide professional services that will help client businesses migrate to, implement, support, or customize Microsoft Cloud software; especially Microsoft Dynamics 365, ERP, and CRM. By remaining fully committed to helping our clients increase the value they get from their technology, we have earned a reputation for integrity, trust and professional conduct.

JOB DESCRIPTION

Encore is seeking an accomplished individual who excels at developing and fine-tuning digital marketing strategies to optimize lead generation for Microsoft business applications and cloud technology. Create high-quality relevant content for landing pages, nurture campaigns, new product launches and blogs while maintaining a consistent brand voice and message. Monitor and track key business metrics; stay on top of industry trends and technologies.

QUALIFICATIONS

Bachelor’s Degree in Marketing, Communication or related field required.
4+ years’ experience in business to business (B2B) digital marketing and advertising.
Background working with Customer Relationship Management (CRM) systems and marketing automation tools such as Click Dimensions.
In-depth knowledge of paid marketing channels and technologies, including paid search, retargeting and social network advertising (Facebook, Twitter, LinkedIn)
Proficient in Google analytics and keyword tools.
Thorough knowledge of search ranking, optimization factors and key algorithm updates.
Experience with data-driven SEO analysis and optimization; metrics and results driven.
Working knowledge of Wordpress.
Familiarity with Microsoft Dynamics ERP, CRM applications.
Must have a strong command of the English language, with excellent written and oral communication skills.
Willing and able to travel; valid driver’s license and passport are required.
Must be legally entitled to work in Canada or US.

Please refer the Job description for details