Marketing Specialist - Demand Generation (Hybrid)

at  JMP Statistical Discovery LLC

ABOUT THE JOB

Are you a creative and results-driven demand generation marketer? Do you enjoy developing and executing comprehensive marketing campaigns designed to drive high-quality leads and maximize revenue? Do you have a deep understanding of lead generation tactics, performance marketing, and data analytics. If so, this role may be great for you!
Our America’s Field Marketing Team is looking for a Marketing Specialist to help attract new users to JMP software. As a key member of the team, you’ll be a self-starter who can work both independently and collaboratively, be self-motivated, be highly adaptable, and be flexible to change direction when needed. Our new team member will possess the hunger to make a difference and a positive attitude that contributes to our “team first” environment. If this describes you, we will be thrilled to discuss the role with you!

EDUCATION

A degree in marketing, business, computer science, or related discipline.

EXPERIENCE

A minimum of 5 years of experience in B2B marketing (software industry is preferred). Experience in demand generation, performance marketing, or a related role and with a variety of technology platforms including ZoomInfo, Salesforce, LinkedIn, and HubSpot.

KEY RESPONSIBILITIES

• Designs, implements, and manages multi-channel marketing campaigns to drive qualified leads into the sales pipeline including the creation of targeted landing pages, emails, events, social media ads, paid ads, and compelling calls-to-action.
• Performs A/B testing on various campaign elements (subject lines, calls-to-action) to identify what drives the best results and uses this data to optimize campaign effectiveness.
• Monitors, analyzes, and reports on the performance of demand generation campaigns using key performance indicators such as lead conversion rates, cost per lead, and return-on-investment.
• Plans and executes online webinars to generate leads and support global marketing mission of building brand awareness within the Americas region. Promotes through various channels to increase audience reach.
• Identifies new users that are most likely to benefit from JMP software and tailors marketing strategies to help drive demo downloads amongst this audience. May leverage, enhance, or adapt content for new users.
• Creates a nurturing plan for existing nurture active leads in the Americas region with the goal to meet them where they are at and re-engage.
• Leverages technology platforms to streamline processes and track lead progress.
• Facilitates meetings and discussions with an extended team of specialists, marketers, subject matter experts, and other constituents to define the appropriate content and strategies.
• Works closely with the sales, product, and creative teams to ensure alignment between marketing initiatives and business objectives. Provides insights and feedback to continuously improve campaign strategies.
• Leads partnerships with third-party advertisers that complement JMP and positively influence our target industries.

ADDITIONAL RESPONSIBILITIES

• Provides guidance for digital marketing strategy, deployment, and optimization for JMP
• Provides recommendations to resolve complex business problems.
• Responsible for operations and logistics of marketing activities, events and/or campaigns in accordance with the demand generation marketing plan.
• Proactively shares best practices at the regional level