Marketing Specialist : Digital Marketing & Content (Canada)

at  CloudPSO Inc

REQUIREMENTS

• Proven experience in developing and executing digital advertising campaigns (Google Ads, social media ads).
• Demonstrated ability to optimize PPC campaigns for better ROI.
• Experience in tracking and analyzing campaign performance.
• Knowledge of implementing retargeting strategies.
• Strong understanding of keyword research and analysis.
• Proficiency in optimizing website content for search engines.
• Familiarity with SEO tools and ability to monitor website performance.
• Awareness of the latest SEO trends and algorithm changes
• Experience in creating engaging content for blogs, articles, newsletters, and social media.
• Ability to develop content strategies to drive inbound traffic and generate leads.
• Collaborative skills to work with designers to produce high-quality content.
• Proficiency in optimizing content for SEO.
• Ability to analyze marketing data to measure the effectiveness of campaigns.
• Experience in tracking key performance indicators (KPIs).
• Proficiency in creating reports and dashboards to present findings.
• Data-driven mindset to drive marketing strategy decisions.
• Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, SEO tools).
• Familiarity with analytics tools such as Google Analytics, SEMrush, or similar.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.
• Strong attention to detail and organizational skills.

Please refer the Job description for details