Marketing Specialist, EMEA SMB 6 Month FTC

at  SAP

WE HELP THE WORLD RUN BETTER

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

WHAT YOU’LL DO

This role will help build automated marketing programs, using a range of MarTech. You will help grow awareness, drive engagement, and generating demand across field and digital programs.

RESPONSIBILITIES:

• Deliver marketing events through digital platforms.
• Build engaging event programs using the tech stack including salesforce, Drupal, Marketo and on24.
• Analyse and optimise event experience, from registration to follow up and against business objectives.
• Support global and regional teams to deliver events as required.
• Enhance our email marketing program.
• Work with stakeholders to evolve our automated marketing nurturing program, tailored to the buying experience.
• Take an iterative approach in the creation, analysis, and optimisation of the email marketing program to exceed performance metrics.
• Work with other members of the EMEA new business marketing team to deliver integrated experiences through email.
• Manage and augment our gifting and direct mail platform:
• Create, co-ordinate and optimise gifting campaigns which create moments that matter leading to high engagement.
• Monitor and analyse campaign performance to create new experiences aligned to wider GTM strategy.
• Manage budgets and inventory within our gifting platform.
  Please, note, this is 6 months paid fixed term contract.