Marketing Specialist

at  Essentra

Essentra is immediately hiring a Marketing Specialist who will play an important role in the support and execution of our marketing strategy. The Marketing Specialist will be responsible for the development, implementation, and management of all marketing campaigns and communications with the aim of growing Essentra’s active customer base in Poland.
Essentra is a global market leader in plastic injection moulded, vinyl dip moulded and metal components. Uniquely, combining the expertise and flexibility of a manufacturer with the service and range of a distributor.

Responsibilities:

• Partners with Marketing, Sales, and Product Management to develop strategic marketing programs that drives business goals and objectives
• Develop and communicate new ideas for marketing campaigns that support business strategies
• Coordinates, plans, and executes digital and offline marketing campaigns to support the strategy and plan
• Oversee annual marketing budget and is responsible for executing tasks within budget.
• Communicates proactively with locations’ commercial teams concerning upcoming campaigns
• Collaborates with Email Marketing Specialist to develop marketing programs throughout the customer lifecycle
• Collaborates with Paid Media Team to develop and improve paid search and social campaigns including ad copy, keywords and targeting
• Develop content in partnership with the Content Team to share across channels
• Works with representatives of industrial publications for cost-effective placement of advertising
• Work with Marketing Analyst to measure the results of each campaign and present the findings to key internal stakeholders
• Continuously analyse data to gain insight into marketing effectiveness and adjust the marketing plan as necessary
• Manages development, printing, and distribution of annual product catalogue and other sales enablement literature
• Co-ordinates and plans the logistics to support the company’s attendance at trade shows
• Monthly lead generation reporting and advisory meeting presentation to internal stakeholders (sales, marketing, product, etc.)

Education, Skills and Experience:

• Bachelor’s degree in marketing
• Previous experience in B2B marketing communications roles
• Strong computer skills including word processing and spreadsheets
• Strong knowledge of industrial business-to-business sales environment
• Ability to manage and coordinate multiple tasks and strong stakeholder management skill
• Fluency in both Polish and English is essential

THIS IS A PREDOMINANTLY OFFICE BASED ROLE WITH OCCASIONAL HOME OFFICE WORKING.

What we offer:

• Competitive salary
• Discretionary bonus
• Sport card-Multisport
• Sport card-Medicover
• PPK = Employee Capital Plan (a voluntary system of long-term savings under the 3rd pillar of the pension system, which consists of both employees and employers. EE-Obligatory basic contribution - 2% of salary, ER-Obligatory basic contribution - 1.5% of salary)
• Medical insurance for employee (also for family with ER contribution)
• English lessons after working hours, reimbursed by ER
• Christmas card/allowance
• Great career prospects

Headquartered in the UK, Essentra’s global network extends to 28 countries worldwide and includes over 3,000 employees, 14 manufacturing facilities, 24 distribution centres and 33 sales & service centres serving c.74,000 customers with a rapid supply of low cost but essential products for a variety of applications in industries such as equipment manufacturing, automotive, fabrication, electronics, medical and renewable energy.
At Essentra we are ideally looking for individuals who enjoy working as part of a close team, are passionate about what they do and who strive to make a difference. We are always looking to better ourselves and are keen to recruit individuals who like to innovate and improve processes.

Responsibilities:

• Partners with Marketing, Sales, and Product Management to develop strategic marketing programs that drives business goals and objectives
• Develop and communicate new ideas for marketing campaigns that support business strategies
• Coordinates, plans, and executes digital and offline marketing campaigns to support the strategy and plan
• Oversee annual marketing budget and is responsible for executing tasks within budget.
• Communicates proactively with locations’ commercial teams concerning upcoming campaigns
• Collaborates with Email Marketing Specialist to develop marketing programs throughout the customer lifecycle
• Collaborates with Paid Media Team to develop and improve paid search and social campaigns including ad copy, keywords and targeting
• Develop content in partnership with the Content Team to share across channels
• Works with representatives of industrial publications for cost-effective placement of advertising
• Work with Marketing Analyst to measure the results of each campaign and present the findings to key internal stakeholders
• Continuously analyse data to gain insight into marketing effectiveness and adjust the marketing plan as necessary
• Manages development, printing, and distribution of annual product catalogue and other sales enablement literature
• Co-ordinates and plans the logistics to support the company’s attendance at trade shows
• Monthly lead generation reporting and advisory meeting presentation to internal stakeholders (sales, marketing, product, etc.