Marketing Specialist

at  Hensley Beverage Company

MARKETING SPECIALIST

Hensley Beverage Company is a multi-generational, family-owned, local Arizona beverage wholesaler that distributes a wide portfolio of beverages, including Anheuser-Busch InBev (ABI) beers, top selling local and regional craft beers, premium non-alcohol beverages, and an extensive assortment of award-winning fine wines and spirits. We maintain a fine lineup of world-class products, and even more importantly, a strong team of world-class people..

POSITION SUMMARY:

The Marketing Specialist is responsible for overseeing and managing all aspects of promotional events and activations. This role requires a strategic focus on driving event performance, building strong relationships with key stakeholders, and analyzing event data. Excellent organizational skills and a creative approach to problem solving is required.
Interested in learning more about Hensley Beverage? Follow the link below:
https://hensley.com/

Position Responsibilities may include, but not limited to:

• Lead the planning, on site execution and recapping of all event/activation assignments
• Activations will occur statewide including Northern and Southern Arizona regions
• Collaborate with leadership in marketing planning meetings and develop comprehensive market plans
• Lead and manage the execution of multiple promotions and events simultaneously, ensuring alignment with marketing objectives and budget parameters.
• Manges the tracking and analyzing of event or activation performance metrics
• Determines the financial viability and return on investment of the project
• Oversees and manages details of assigned budget per event or activation
• Develop and oversee on/off premise programming for key events
• Leads and conducts corporate on and off premise promotions and samplings
• Manages the schedule of volunteers and marketing representatives
• Ensure adherence to brand guidelines and promotional standards across all events.
• Manages fluctuating work volumes throughout the year and balances workload across peak and off peak seasons
• Build and maintain relationships internally and externally with key stakeholders including leadership, vendors and promoters
• Work with promoter(s) to sell in total portfolio, if applicable
• Attend and complete all necessary training classes for continuous improvement

REQUIRED SKILLS AND EXPERIENCE:

• Computer / digitally literate; ability to operate Windows operating system. Proficient with Microsoft Office.
• At least 21 years of age.
• Prior experience related to events/promotions is preferred.
• Regularly required to lift and/or move up to 50 pounds, frequently lift and/or move more than 100 pounds and occasionally lift and/or move up to one hundred sixty-five (165) pounds.
• Work in office, event sites, and occasionally activate in local bars and nightclubs.
• Special Event venues (outdoor festivals, concerts, golf tournaments, charity events etc.)

Preferred Skills and Experience:

• Fluent in Spanish (read, write and speak) is preferred but not required.

Hensley Benefits:

• Medical, Dental, and Vision insurance plus EAP, 401K, Tuition Reimbursement
• PTO - Paid time off
• Sick time
• Safe Ride Home- Cab ride or UBER reimbursement

• Lead the planning, on site execution and recapping of all event/activation assignments
• Activations will occur statewide including Northern and Southern Arizona regions
• Collaborate with leadership in marketing planning meetings and develop comprehensive market plans
• Lead and manage the execution of multiple promotions and events simultaneously, ensuring alignment with marketing objectives and budget parameters.
• Manges the tracking and analyzing of event or activation performance metrics
• Determines the financial viability and return on investment of the project
• Oversees and manages details of assigned budget per event or activation
• Develop and oversee on/off premise programming for key events
• Leads and conducts corporate on and off premise promotions and samplings
• Manages the schedule of volunteers and marketing representatives
• Ensure adherence to brand guidelines and promotional standards across all events.
• Manages fluctuating work volumes throughout the year and balances workload across peak and off peak seasons
• Build and maintain relationships internally and externally with key stakeholders including leadership, vendors and promoters
• Work with promoter(s) to sell in total portfolio, if applicable
• Attend and complete all necessary training classes for continuous improvemen