Marketing Specialist, International / Spécialiste du marketing, International

at  Destination Canada

JOB BRIEF

Destination Canada is looking for a dynamic and talented Marketing Specialist, International to join our team in Vancouver.
Job Grade & Compensation : DC-05 $72,177 - $90,221 (CAD) + Pay for Performance
Language Requirement : English Essential/Anglais essentiel
Security Clearance Level : Enhanced
Employment Status : Term
End Date (Term Roles) : 11/29/24

THE WORLD NEEDS MORE CANADA.

Destination Canada is looking for Marketing Specialist, International to join our Vancouver team as we inspire travellers to explore Canada.
As Marketing Specialist reporting directly to the Marketing Manager, you will support the development, implementation and evaluation of integrated, multi-channel marketing and sales programs.
Your excellent communication and organizational skills will come in handy as you collaborate with cross-functional teams to ensure the smooth execution of campaigns and projects.
Destination Canada strives to be an agile organization that responds to a fast-paced industry. The individual will require the skills and personal attributes to support this goal.
If this describes you, join us and share your love for Canada and your glowing heart with the world.
Note: The successful candidate will be working under Destination Canada’s Hybrid Working Model. This model requires all employees to work 2-3 days/week in the office in Vancouver. The remainder of the work week can be spent working from a home office.
DUTIES : Key duties include consumer marketing planning, coordination support for trade/sales initiatives, supporting content marketing activities aligned with the strategy, reviewing and reporting on program results, supporting in training, management and overseeing deliverables of our agencies of record, as well as coordinating key projects as directed by the Manager.

ESSENTIAL QUALIFICATIONS

EDUCATION: Degree from a recognized university in marketing, communications or business administration, or an acceptable combination of education, training and experience .

EXPERIENCE: When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

• Minimum of 5 years of experience in project management and managing complex projects.
• Minimum of 3 years of experience in delivering marketing campaigns to consumers and/or travel trade.
• Experience in the tourism industry is an asset.
• Experience working with strategic marketing and paid media agencies is an asset.
• Experience working with international markets is an asset.

KNOWLEDGE:

• Knowledge of project management and planning including financial and administrative management.
• Knowledge of marketing, promotions and media buying practices.
• Understanding of content marketing and communication channels.
• Knowledge of agency models for marketing, branding, strategy, design, media buying and performance measurement.
• Knowledge of the travel trade industry.
• Knowledge of various software packages including MS Office Suite (i.e.: Word, Excel, PowerPoint and Outlook) and project management tools, such as Smartsheet.
• Knowledge of the latest marketing and technology trends an asset.
• Knowledge of the travel industry and marketing channels in Canada and/or global markets (UK, France, Germany, Australia, Mexico, South Korea, China, Japan, US) is an asset.

ABILITIES:

• Exceptional collaboration and interpersonal skills, often working under pressure and occasionally across international time zones.
• Excellent ability to communicate verbally and in writing.
• Ability to identify risk and how to tactfully escalate.
• Ability to build and maintain strong partnerships within the industry.
• Ability to manage third parties.
• Ability to thrive in a fast-paced environment, dealing with cultural nuances and multiple tasks requiring strong organizational and prioritization skills.
• Ability to be solution focused when presented with difficult situations.
• Ability to assign targets, track results, and determine ROI.
• Ability to commit and meet or exceed deadlines.
• Ability to adapt and learn quickly/self-motivated.
• Ability to embrace ambiguity.
  PERSONAL SUITABILITY: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.
  ENTITLEMENT TO WORK: You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada. Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time.
  Please note that Destination Canada will not be providing relocation assistance.
  NOTE: You must be able to provide proof of your education credentials if requested. When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.
  Please review our Frequently Asked Questions if you are looking for any other information.

If you require accommodation(s) at any point in the recruitment process, please reach out to Whitney Friesen, Senior Talent Advisor, by one of the following methods:

• Email: accessibility@destinationcanada.com
• Telephone: 604-638-8356

Destination Canada’s mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad.
Destination Canada is a Crown corporation wholly owned by the Government of Canada and formed under the Canadian Tourism Commission Act. We thrive on teamwork across the country and around the world, connecting and collaborating across multiple industries and government levels to promote Canada as a premier four-season destination. The world is our playing field. It is a highly competitive one and, by pulling together, we strive to create unique and rewarding experiences for our staff, while ensuring our guests, our industry, and the communities in which we operate benefit through tourism.

Please refer the Job description for details