Marketing Specialist

at  Lamar Trailers Inc

ABOUT LAMAR TRAILERS:

Lamar Trailers is committed to empowering families as we build God’s Kingdom. Our core values—Honor God, Serve Humbly, Keep it Simple—guide everything we do. We aim to leave a legacy of generosity and seek team members who are passionate about this mission and vision. We believe in creating meaningful connections with our audience through innovative and impactful marketing strategies.

JOB OVERVIEW:

We are seeking a Marketing Specialist to elevate brand engagement and visibility at Lamar Trailers. In this role, you will manage social media content, oversee the distribution of branded merchandise, and coordinate customer-focused events to ensure alignment with our core values and marketing strategies. Your responsibilities will include scheduling compelling content, maintaining active engagement on digital platforms, and assisting in the execution of marketing events effectively.

• Social Media Excellence:
• Elevate Lamar’s brand awareness by scheduling and managing content across key social media platforms including Instagram, Facebook, YouTube, TikTok, and LinkedIn.
• Maintain a strong brand reputation by promptly addressing and resolving comments and messages.
• Run effective, clear, and engaging social media ad campaigns within budgetary constraints.
• Branded Merchandise Management:
• Order, manage, and distribute high-quality branded merchandise and promotional materials to dealers, end-users, and team members, ensuring alignment with Lamar’s values and marketing strategies.
• Content Development and Control:
• Oversee all written content for social media posts, the Lamar website, blog posts, newsletters, and printed materials to ensure messaging is interesting, clear, and helpful.
• Act as the editor for all marketing content, vetting every written word seen externally to maintain consistency with Lamar’s brand voice.
• Create engaging newsletters and other notifications to keep dealers and end-users informed about products, company updates, and more.
• Event Planning and Promotion:
• Plan and coordinate marketing events such as NATDA, Expos, and Dealer Days, focusing on brand consistency.
• Support the promotion of internal team events, ensuring they align with Lamar’s corporate brand and values.