Marketing Specialist Poland

at  Goodyear

Location: Warsaw, Poland
Company: Goodyear

Main responsibilities:

• Manage and control marketing budget and activities for Poland
• Develop and execute local marketing strategies including various campaigns (Sell in, Sell out, Digital, B2B programs)
• Establish and maintain digital presence, overseeing SEO strategy, email campaigns, social media, SEA campaigns
• Plan and organize events such as annual dealer conferences, customer events, media events
• Maintain strong relationship with key media, support development of press releases for significant organizational announcements, brand messaging across various communication channels
• Facilitate cross-regional collaboration within the cluster team for marketing activities and events
• Maintain ongoing cross-functional collaboration (sales, pricing, legal, finance department etc.)

Requirements:

• University degree preferably in Marketing
• Professional experience in Marketing, ideally comprising Digital Marketing experience
• Very good Polish & English oral and written capabilities (other languages are an asset)
• Efficient communicator, structured, creative & dynamic personality
• Project management skills
• Comfort operating with numbers & analytical skills
• Very good Excel & PowerPoint skills
• Capability to well understand customers and internal teams needs
• B2B marketing practice and tools knowledge incl. digital
• Product and industry (automotive, transportation, logistics, leasing) knowledge is a plus

• Manage and control marketing budget and activities for Poland
• Develop and execute local marketing strategies including various campaigns (Sell in, Sell out, Digital, B2B programs)
• Establish and maintain digital presence, overseeing SEO strategy, email campaigns, social media, SEA campaigns
• Plan and organize events such as annual dealer conferences, customer events, media events
• Maintain strong relationship with key media, support development of press releases for significant organizational announcements, brand messaging across various communication channels
• Facilitate cross-regional collaboration within the cluster team for marketing activities and events
• Maintain ongoing cross-functional collaboration (sales, pricing, legal, finance department etc.