Marketing Specialist - Quarrée Wandsbek-Markt

at  Sonae Sierra

Sonae Sierra is a global real estate player, investing, developing and managing sustainable real estate assets in partnership with blue-chip investors. We operate in over 30 countries across Europe, South America, North Africa and Asia.
We work with enthusiasm, perseverance and boldness in an ever-changing environment. In our learning culture you will find multiple opportunities to develop yourself. Join us in shaping the future of real estate.
We are currently looking for a new member for the Shopping Centre Management team to join us in the position of Marketing Specialist - Quarrée Wandsbek-Markt.
Working Place: Quarrée Wandsbek-Markt

REQUIREMENTS:

• Degree in Marketing or Communication (preferential)
• 2 to 3 years of experience in Marketing, preferably acquired in shopping centers or retail
• Fluent in German and English, both orally and written (mandatory)
• Proficient in MS Office, Digital Marketing and Social Media Platforms
• Open minded and creative
• Strong negotiation skills and ability to manage external providers
• Strong communication and presentation skills

• Contribute to the Product Strategy, proposing, developing and implement the Marketing Plan at Shopping Centre level in order to improve the Shopping Centre’s image, attractiveness, customer loyalty and retention;
• Introduce the Shopping Centre to institutional entities and communication companies and agencies that may hold future events/exhibitions in its spaces, for the purpose of making the Shopping Centre enter the channels defined in its communications actions and strategies;
• Coordinate and oversee events, subcontracting services for this purpose, presenting briefings to suppliers and agencies, in order to ensure the promotion of the intended image;
• Monitor the progress of events and campaigns, namely assessing the actions in terms of receptivity/adherence, operability, impact on the media and on shopkeepers;
• Manage the marketing budget of common expenses, attempting to take advantage of the existing synergies to lower the total marketing costs of the Shopping Centre;
• Guarantee the local application of Shopping Centre communication and advertising according to the positioning and visual identity approved;
• Prepare and present work-briefs for each partner: PR, Social Media, Media and Creative agencies;
• Monitor and guarantee the update of contents on Website, Facebook and Instagram;
• Contribute proactively to the Customer Experience (e.g. Services), implementing and monitoring results and ensures the product quality control;
• Monitor and analyse competitors and proposes proactive and reactive plans;
• Responsible for the proper implementation of market research projects;
• Mall Activation process management, negotiations and implementation in coordination with the advertising community.
  At Sonae Sierra, we are committed to creating a workplace that is diverse, equitable, and inclusive. We believe that every individual deserves to be treated with respect, regardless of their race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or any other characteristic protected by law. We welcome and encourage applicants from all backgrounds to apply for opportunities with us, and we strive to ensure that our recruitment process is fair and transparent.
  If this sounds like the kind of challenge you would enjoy, we’d love to hear from you