Marketing Specialist

at  Resideo

The Marketing Specialist is responsible for generating demand through the development and deployment of marketing activities in Italy, to result in growth and profitability of our Italian business.
You will work closely with sales and other internal departments to produce Resideo product promotion campaigns whilst also partnering with customers to deliver engaging and effective marketing campaigns.

• Drive demand in Italy through effective promotions, marketing campaigns and events. Ensure cross-functional alignment with the regional business leaders and functional leaders including sales, category marketing, tech support, product marketing
• Execute the full local marketing mix across owned, earned, and paid channels, both through distributors and directly to installation companies
• Partner with vendors for paid channels
• Plan and execute marketing actions with our key distributors and build direct relationships with their marketing leaders
• Partner with EMEA communications leader and category marketing leaders to localise central assets and roll-out locally
• Deliver regional growth initiatives with regards to cross-selling and new channel expansion.Be the marketing partner for the regional sales leaders