Marketing Specialist

at  SitePro Rentals Inc

SitePro Rentals is a heavy equipment and machinery rental company, destined to making a difference in the rental industry. We are a wholly owned subsidiary of Sammons Industrial, and part of the Sammons Enterprises family of ESOP-owned companies. We are part of a company rich in history and values. We are proud that we are one of few companies that offer every employee an annual Profit-Sharing contribution. At SitePro, we combine cutting edge technology, industry leading service and amazing people to deliver a truly exceptional customer experience. In fact, the SitePro experience goes way beyond equipment. We use state of the art telematics and mobile app technology to keep you connected to your equipment and our team, seamlessly and in real-time. When we say that our focus is Service, Technology and People, we mean it.

BASIC KNOWLEDGE & COMPETENCIES:

• Intermediate proficiency in graphical applications such as Adobe creative suite required
• Advanced proficiency with social media tools, content creation and scheduling
• Excellent verbal and written communication skills
• Excellent project management skills with attention to detail
• Ability to provide a creative approach to communication & messaging
• Excellent intrapersonal & customer service skills
• Ability to work with a high sense of urgency and minimal supervision in a dynamic, fast-paced environment
• Ability to analyze data to show Marketing trends
• Experience with Content Management web tools
• Basic understanding or CRM tools and activities
• Proficient in Microsoft Office Suite (Outlook, Word, Excel and PowerPoint)

PREVIOUS EXPERIENCE/EDUCATION:

• Bachelor’s degree in Marketing, Communications, Journalism or equivalent experience required
• Previous experience in social media management required
• Proficiency in Adobe Creative Suite required
• 3+ years’ experience working in business to business marketing preferred

PHYSICAL REQUIREMENTS

• Standing, walking, lifting, twisting and bending on a frequent basis
• Ability to lift up to 40 pounds

POSITION PURPOSE:

The Marketing Specialist is responsible for delivering results that help increase brand awareness, improve customer experience and generate revenue and profitable growth. This position will be responsible for social media, blogs, merchandising and creation of creative pieces. The Marketing Specialist is also responsible for driving employee engagement through organizational communication and events. Ensures all Briggs Equipment standards are adhered to and executed consistent with company direction.

PRINCIPAL RESPONSIBILITIES AND DUTIES:

1. Manage online portal and inventory for literature, marketing tools, and wearables, create strategies for efficiency improvements and employee adoption
2. Work within Adobe Creative Suite to create social images, collateral, and sales support documents
3. Manage and execute sales incentive programs
4. Assist in planning and executing product promotions through various channels
5. Plan and execute company events related to Marketing such as Sales rallies, customer events, etc.
6. Coordinate and track Marketing efforts for return on investment
7. Manage Social media platforms, promotions, and content to increase interactions with customers
8. Write and publish monthly blogs to enhance Search Engine Optimization (SEO) of company website
9. Implement and manage a new internal Communication platform
10. Serve as a Sales Support funnel for project management
11. Perform other related duties as assigned