Marketing Specialist

at  TBA Credit Union

The primary purpose of this position is to assist TBACU to live out its mission, “To serve our community and build trusted relationships.” A key component of this service is to identify members’ needs and provide appropriate TBACU product solutions which ultimately helps grow the credit union.
Promote credit union products and services, assisting Marketing Manager with all areas of communication, and promoting a positive image. Supports the Student-Run Credit Union (SRCU) program by assisting in the development, maintenance, and growth. Performs general office support functions as necessary. Serves as a liaison to the community within the credit union field of membership.

Ensuring outstanding service to internal and external members is delivered in alignment with our Service Standards which state.

• I will provide an immediate and friendly greeting.
• I will service you with a smile.
• I will address you by name.
• I will give you my full attention.
• I will make recommendations to improve your financial well-being.
• I will treat you with courtesy and respect.
• I will thank you for your business.
• I will respond to messages before the end of the day.

QUALIFICATIONS & EXPECTATIONS

The requirements listed below are representative of the expectations and qualifications of the person performing this job.

• Experience with Adobe Creative Suite
• Experience with Canva
• Proficient in Windows Operating System and Microsoft Office Suite/ o365 Suite.
• Excellent written and verbal communication skills.
• Well-developed reasoning and problem-solving skills, which result in good decisions.
• Comfortable speaking in public and presenting ideas with influence.
• Excellent organizational skills and detail-oriented, ensuring efficiency and accuracy.
• Ability to prioritize and manage multiple projects/tasks and work independently with minimal direction.
• Ability to be bonded.
• Ability to clear credit and criminal history check.
• Ability to clear security screening for area schools to be onsite with students.
• Comply with the U.S Patriot Act and the Credit Union’s Bank Secrecy and OFAC Policies and Procedures.
• Comply with the Gramm-Leach-Bliley Act and the Credit Union’s Information Security program, maintaining the privacy and security of information, systems, and locations

PHYSICAL REQUIREMENTS

The physical demands outlined here represent those that an employee must meet to successfully perform the essential functions of this job. Reasonable accommodations may be provided to enable individuals with disabilities to perform these essential functions.

• Must be able to lift and carry up to 50 pounds.
• Must be able to sit or stand for 2-4 hours.
• Must be able to work both indoors and outdoors.

EDUCATION & EXPERIENCE

• Bachelor’s degree with a concentration in marketing or communications, preferred.
• One to two years related experience in marketing and/or communications, required.
• Financial service experience, preferred.

INTENT AND FUNCTION OF POSITION DESCRIPTIONS

All descriptions have been reviewed to ensure that essential functions and basic duties have been included. Position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. In no instance should duties outlined be interpreted as all inclusive. Additional functions, duties and requirements may be assigned as deemed appropriate.

ESSENTIAL FUNCTIONS

To perform this job successfully, an individual must satisfactorily perform each essential duty.

• Coordinate events, community giving, and workshops/webinars.
• Manage membership programs perks and benefits.
• Coordinate, lead, and facilitate SRCU programs at assigned schools.
• Develop and implement growth strategies for the SRCU Program.
• Design, write, and proof collateral marketing pieces.
• Create content for various marketing channels using appropriate disclaimers, grammar, spelling, and punctuation.
• Develop and maintain SEG Programs.
• Coordinate team volunteer opportunities.
• Coordinate team member selection committees.
• Coordinate scholarships and Classroom Improvement grant requests.
• Coordinate branch supply requests.
• Coordinate promo items, gift baskets, and new member gifts.
• Coordinate financial education offerings through various channels.
• Organize and present thank you letters received and media mentions.
• Travel to and from schools and community events with reliable transportation.

DUTIES & RESPONSIBILITIES

The following statements describe the general nature and level of work being performed by the position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required for this position. Other duties may be assigned to meet business needs.

• Assist in goal setting and developing strategies to increase participation and efficiency.
• Share responsibility for the public reputation of the credit union.
• Assist with new product research and development, recommending modifications or improvements to existing products.
• Help with tracking and metric reports as needed.
• Assist with the online presence of the credit union.
• Assist in development and growth strategies for membership growth.

The physical demands outlined here represent those that an employee must meet to successfully perform the essential functions of this job. Reasonable accommodations may be provided to enable individuals with disabilities to perform these essential functions.

• Must be able to lift and carry up to 50 pounds.
• Must be able to sit or stand for 2-4 hours.
• Must be able to work both indoors and outdoors