Marketing Specialist

at  thyssenkrupp Bilstein of America Inc

Company
thyssenkrupp is an international industrial and technology company employing around 100,000 people. Across 48 countries it generated sales of 38 billion in fiscal 2022/2023. Backed by extensive technological know-how, the businesses develop cost-effective and resource-friendly solutions to the challenges of the future, mainly in the fields of climate protection, the energy transition, digital transformation in the industry and mobility of the future. Under the thyssenkrupp umbrella brand the company creates long-term value with innovative products, technologies and services and contributes to a better life for future generations.

SUMMARY:

As a B2B Marketing Specialist at BILSTEIN Shock Absorbers, you will play a pivotal role on the Marketing team, with a focus on supporting our Sales Team and direct customers (automotive workshops and Wholesale Distributors). This dynamic role involves coordinating Marketing and Sales Co-op Agreements, supporting customer requests, monitoring B2B marketing budgets, and providing general marketing support. This is a hybrid role that works 2-3 days a week on-site from BILSTEIN’s Poway, CA office.

JOB DUTIES:

Marketing and Sales Co-op Agreement Coordination, Tracking:

• Conduct comprehensive analysis of customer co-op contracts, strategically assess the viability of customer sales campaigns and activities, and discern those that will optimally contribute to the generation of sales and heightened brand awareness for BILSTEIN.
• Ensure meticulous adherence to contract requirements by customers.
• Methodically track and evaluate campaign performance for all co-op contract deliverables.
• Facilitate timely processing of co-op credit payments.
• Establish and track Key Performance Indicators (KPIs).
• Apply expertise in SAP/SRM systems to enhance the coordination of marketing initiatives, ensuring seamless integration with sales management processes globally.

Customer Support for Automotive Wholesale Distributors:

• Fulfill requests for Point of Purchase (POP) items, product flyers, merchandise, and social campaigns with precision.
• Provide content support for marketing campaigns, events, and various promotional activities.
• Collaborate with the sales team to conceptualize and implement incentives, awards, and gifts for esteemed customers.
• Utilize your expertise in relationship management to foster strong connections with key account managers, ensuring effective communication and collaboration.

CRM Implementation

• Support transition to a new CRM system, Microsoft Dynamics.
• Serve as a proficient liaison for the sales team, offering unwavering support and addressing inquiries related to new CRM functionalities.

Budget and Inventory Management:

• Monitor B2B Marketing budget to avoid surpassing allocated limits and contribute to future budget allocation efforts.
• Oversee and manage B2B Marketing Merchandise and Apparel Inventory with precision.

General Marketing Support:

• Social Media Marketing: Contribute to the strategic design and execution of campaigns, content creation, and influencer strategy.
• Provide tradeshow and event support as required.
• Assist in the development, review, and edit marketing materials, including brochures, catalogs, and advertising creative.
• Regularly update contact information in mailing lists with careful attention to detail.
• Prepare and send B2B email newsletter each month.

Project Management:

• Lead Cross-functional marketing projects from conception to completion, ensuring timelines are met and deliverables exceed expectations.

Additional Responsibilities:

• Champion compliance and safety, ensuring all activities align with organizational standards and policies.
• Undertake any other duties and responsibilities as assigned, demonstrating adaptability and a proactive approach.