Marketing Specialist

at  Tranetech Software Solutions

JOB SUMMARY:

We are seeking a dynamic and results-driven Marketing Specialist to take ownership of our company’s marketing strategy. This role involves planning, executing, and optimizing marketing initiatives to achieve business objectives, enhance brand visibility, and generate qualified leads. The ideal candidate will possess a strong understanding of marketing principles, excellent organizational skills, and a creative mindset to drive successful campaigns.

QUALIFICATIONS:

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 4+ years of experience in marketing, with a proven track record of successful campaigns.
• Skills:
• Strong analytical and problem-solving abilities.
• Proficiency in marketing tools and platforms (e.g., Google Ads, SEO tools, CRM systems).
• Excellent written and verbal communication skills.
• Creativity and attention to detail.
• Ability to work in a fast-paced, collaborative environment.

• Strategic Planning:
• Develop, implement, and manage the company’s overall marketing strategy.
• Align marketing initiatives with company goals and objectives.
• Advertising Campaigns:
• Plan, create, and execute effective advertising campaigns across various platforms (digital, print, social media, etc.).
• Monitor campaign performance and adjust strategies to maximize ROI.
• Budget Management:
• Develop and manage the marketing budget, ensuring optimal allocation of resources.
• Track expenditures and ensure all campaigns are cost-effective.
• Lead Generation:
• Design and execute strategies to attract and nurture leads through targeted campaigns.
• Work closely with the sales team to convert leads into customers.
• Content Creation:
• Collaborate with content creators to produce high-quality marketing materials (e.g., blog posts, social media content, email campaigns).
• Ensure all content aligns with the company’s branding and messaging.
• Market Research and Analysis:
• Conduct market research to identify trends, opportunities, and target audiences.
• Analyze marketing performance metrics and report on campaign outcomes.
• Brand Management:
• Maintain and enhance the company’s brand image and voice.
• Ensure consistent messaging across all marketing channels.
• Collaboration and Leadership:
• Coordinate with cross-functional teams, including sales, design, and product development.
• Provide guidance and mentorship to junior marketing team members (if applicable).