Marketing Specialist

at  University of Scranton

ADDITIONAL SKILLS REQUIRED:

• Demonstrated marketing expertise including planning and implementing marketing campaigns
• Experience with Google Analytics preferred but not required
• Detail-oriented with strong communications, organizational, problem-solving and analytical abilities
• Proficiency in Microsoft Excel, Word and PowerPoint
• Superior written and oral communication skills and the ability to manage effectively multiple projects under deadline pressure in a team environment
• Must be able to support the Universitys commitment to fostering a diverse, equitable, and inclusive culture
• Must be able to respect, support and contribute to the Universitys Catholic and Jesuit mission

Minimum Education Requirements:

• Bachelors degree in marketing, communications or related field is required

MINIMUM JOB EXPERIENCE REQUIREMENTS:

• Minimum of three (3) years of experience working in marketing in a similar role, preferably in an agency, university or academic setting

PREFERRED QUALIFICATIONS:

Years of Experience: 3
University Classification: Professional
FLSA Classification: Exempt
Schedule/Work Hours: Monday through Friday, 8:30 a.m. to 4:30 p.m. Additional hours as required.
Full Time/Part Time: Full-Time
Annual Schedule: 12

JOB PURPOSE:

The Marketing Specialist will assist the Director in planning, implementing and assessing marketing and social media strategies in support of University recruitment and branding.

ESSENTIAL DUTIES:

• Support the development, implementation, and tracking of marketing and communication campaigns that serve to enhance student recruitment
• Assist the Director of Marketing Communications with the timely placement of advertisements and researching media options and contacts for marketing and branding as assigned
• Maintain advertising schedules, manage design requests, review and approvals of proofs, and ensure deadlines are met
• Assist in the development and effective management of the marketing budget
• Provide analysis and reporting related to the Universitys marketing efforts across all media, online and traditional
• Analyze the performance of the University web site, including the effectiveness of content, traffic sources, user engagement, audience behavior, etc. and recommend strategies for improvement
• Evaluate new marketing tactics, trends and channels and social media usage by other higher education institutions and other industries; prepare summaries of relevant information in a timely manner
• Proactively search websites, blogs and other web-based communities related to college search and higher education in general identifying new creative ways to support recruitment or to promote the Universitys brand, present relevant findings in a timely and concise manner