MARKETING SPECIALIST

at  University of Sharjah

MAIN ACCOUNTABILITIES & EXPECTATIONS

1. Conduct market research and compile the required data to carry out segmentation analysis, determine the target market and the different customer groups. Conduct additional analysis to develop a profound understanding of customers’ needs, preferences, and behavior.
2. Collaborate with the Director to develop the CCEP’s brand positioning strategy which defines the brand’s unique value proposition and drives brand consistency. Ensure that all marketing strategies align with the brand’s voice, tone, and visual identity.
3. Develop and implement marketing plans and campaigns for the CCEP’s programs, initiatives, events in line with the brand strategy, the operational plan and objectives.
4. Design and implement digital marketing campaigns which include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
5. Produce high-quality and engaging digital content for the website, blogs, social media platforms, and other online marketing channels. Manage CCEP’s social media platforms to assess engagement and followers’ growth.
6. Design, write, and oversee the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides.
7. Evaluate and review the marketing strategies’ impact and digital marketing metrics. Identify the required actions to enhance the effectiveness of the marketing strategies and RoI.
8. Develop insights on market opportunities, industry developments, consumer trends, evolving customer preferences and competition practices. Present recommendations to the Director to assess impact on CCEP’s programs and services.
9. Develop and implement customer engagement and communication plans to keep them informed on CCEP’s activities and updates as well as obtain the required customer data and updates. This may include: personal visits, digital and printed communication.
10. Stay abreast of emerging technologies in the marketing landscape. Identify how technology can be leveraged to create more effective marketing strategies.
11. Laise with the relevant departments in UoS (Public Relations, Media Center, Community Cooperation Center) to align UoS’s branding standards and guidelines, marketing practices, consolidate efforts, enable collaboration and access the available services, resources and data.
12. Respond to requests from the media, external organizations and government departments for information on CCEP’s programs and events.
13. Participate in developing the marketing budget and monitoring expenditure. Ensure the cost-effective use of available resources at UoS.
14. Complete any other job-related tasks as assigned by the line manager within the expected time limit.

REQUIRED SKILLS

High proficiency and expertise in the following disciplines: Marketing Strategy, Brand Development, Digital Marketing, Content Marketing.

• A proven track record in developing and executing successful marketing campaigns.
• Sound understanding of digital marketing tools and platforms like Google Ads, Mailchimp, and Hootsuite.
• Knowledge of SEO best practices, including keyword research, content optimization, and link building.
• Strong data analytical skills and ability to translate data into actionable insights.
• Ability to analyze customer feedback and website analytics data. Experience using Google Analytics and other web analytics tools.
• Excellent written and verbal communication skills. Ability to prepare professional documents, in both Arabic and English.
• Excellent working knowledge of personal computer applications with an emphasis on MS Office applications such as Excel, Word, and Teams.

DESIRABLE REQUIREMENTS

• Minimum of bachelor’s degree in Marketing, or any a related discipline.
• 6-8 years of UAE experience in a similar role in a related field preferably in higher education institutions or B2B marketing..
• Priority is to UAE Nationals.

QUALIFICATIONS

Bachelor’s degree/higher diploma

As the Marketing Specialist and a member of the Center for Continuing Education & Professional Development team, you are expected to create and develop effective and innovative marketing and business development strategies to promote the Center for Continuing Education and Professional Development’s (CCEP) educational, development and consultancy programs, ensuring alignment with CCEP’s mission and strategic objectives.