Marketing Specialist

at  WHC Online Solutions Inc

ABOUT THE COMPANY:

At Web Hosting Canada (WHC), we are passionate about helping Canadians succeed online by offering reliable website, domain, and email services tailored to their needs. Our mission extends beyond being a leader in online solutions—we strive to create a workplace that fosters growth, innovation, and connection. If you thrive in a dynamic, caring environment and are excited about shaping Canada’s tech landscape, we’d love for you to join our team!
Join us on our journey to help Canadians succeed online by delivering reliable websites, domains, and email services. Apply now to become a part of a company that values creativity, fun, and sustainability!

JOB SUMMARY:

As a key member of the Marketing team, reporting directly to the Marketing & Communications Manager, the Marketing Specialist is responsible for overseeing, planning, executing, and analyzing marketing programs and campaigns. This role involves collaborating with multiple teams across the marketing, sales, product and customer experience department, managing multiple campaigns simultaneously, and using data-driven insights to optimize campaign performance as well as ensuring that all initiatives are executed on time, within scope, and aligned with business objectives. has a strong understanding of marketing strategies, excellent project management skills, and a passion for creative marketing solutions.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in marketing, preferably in a campaign-focused role.
• Proven experience managing and executing marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, in both French and English.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Creative thinking and problem-solving skills.
• Ability to work both independently and collaboratively in a fast-paced environment.

DESCRIPTION DU POSTE:

En tant que membre clé de l’équipe Marketing, relevant directement du Responsable Marketing & Communications, le Spécialiste en Marketing est responsable de la supervision, de la planification, de l’exécution et de l’analyse des programmes et des campagnes marketing. Ce rôle implique de collaborer avec plusieurs équipes des départements marketing, ventes, produits et expérience client, de gérer plusieurs campagnes simultanément, et d’utiliser des analyses de données pour optimiser les performances des campagnes. Le candidat sélectionné s’assura également que toutes les initiatives sont exécutées à temps et en accord avec les objectifs d’affaires. Ce rôle exige une bonne compréhension des stratégies marketing, d’excellentes compétences en gestion de projets, ainsi qu’une passion pour les solutions marketing créatives.

QUALIFICATIONS:

• Baccalauréat en marketing, administration des affaires, communications ou dans un domaine connexe.
• 3 à 5 ans d’expérience en marketing, de préférence dans un rôle axé sur les campagnes.
• Expérience avérée dans la gestion et l’exécution de campagnes marketing.
• Fortes compétences analytiques avec la capacité d’interpréter les données et de prendre des décisions basées sur celles-ci.
• Excellentes compétences en communication écrite et verbale, en français et en anglais.
• Grandes compétences organisationnelles et capacité à gérer plusieurs projets simultanément.
• Esprit créatif et compétences en résolution de problèmes.
• Capacité à travailler de manière autonome et en collaboration dans un environnement dynamique.

• Campaign Planning & Execution: Develop and execute marketing programs and campaigns to drive acquisition, customer engagement and retention across various segments of the Small and Medium-size Business (SMB) market.
• Pricing Adjustments: Work closely with sales and product teams to adjust pricing based on promotional needs, product life cycle, or market changes.
• Project Planning & Execution: Develop, manage, and execute project plans, including defining project scope, objectives, deliverables, and timelines
• Performance Analysis & Reporting: Create detailed reports on campaign performance, highlighting key actionable insights, successes, and areas for improvement and optimization.
• Market intelligence: Stay up-to-date with industry trends, competitor activities, and market developments to improve program and campaign strategies. Leverage market research to identify new opportunities and target segments.
• Competitive Benchmarking: Track and analyze competitor pricing and market conditions to ensure the company remains competitive in its market segment.
• Collaboration & Communication: Work closely with sales, product, customer experience and other marketing teams to align campaign strategies with business goals and ensure cohesive messaging.