Marketing Specialist

at  Zoho Corporation BV

Are you ready to make a difference and bring campaigns to life? Are you seeking thrilling challenges in a global company? Fantastic!
We are looking for individuals like you:
A passionate and dynamic individual who is eager to learn and share valuable insights in value-based marketing. Are you prepared to take on a pivotal role in executing marketing campaigns, enhancing brand visibility, and contributing to lead generation efforts?
We can’t wait to see your application!
Zoho Corporation has been at the forefront of technology since 1996. With over 100 million users and 15,000 employees worldwide, Zoho is dedicated to driving innovation in all aspects of business software. We offer our employees numerous opportunities for growth and development in a dynamic work environment. With offices throughout Europe, Zoho is expanding its reach by fostering closer relationships with our customers and partners. Join us on this exciting journey and shape your future with us.

Key Responsibilities

• Collaborate with sales, marketing, and development teams in DACH, the EU, and India to enhance our digital and events presence.
• Work closely with commercial partners to execute joint marketing campaigns and events.
• Analyze campaign performance and adapt digital and physical marketing strategies to boost both lead quantity and quality.
• Explore new avenues to increase product awareness in the region.
• Establish connections with platforms and industry organizations to enhance Zoho’s brand and lead generation in the specified territory.
• Lead the development and publication of various product-related marketing materials, including blog posts, thought leadership pieces, case studies, and webinars.
• Progress into a marketing expert who comprehends marketing dynamics in the designated territory over time.

REQUIREMENTS

• Ideally, 2-4 years of relevant marketing experience, particularly in the technology or software sector.
• Demonstrated ability to engage in meaningful conversations with customers, prospects, and partners.
• Strong German writing skills for content creation (blogs, white papers, presentations, brochures).
• Fluency in both German and English is a must for this role.
• This position involves 20-30% travel time.

• Collaborate with sales, marketing, and development teams in DACH, the EU, and India to enhance our digital and events presence.
• Work closely with commercial partners to execute joint marketing campaigns and events.
• Analyze campaign performance and adapt digital and physical marketing strategies to boost both lead quantity and quality.
• Explore new avenues to increase product awareness in the region.
• Establish connections with platforms and industry organizations to enhance Zoho’s brand and lead generation in the specified territory.
• Lead the development and publication of various product-related marketing materials, including blog posts, thought leadership pieces, case studies, and webinars.
• Progress into a marketing expert who comprehends marketing dynamics in the designated territory over time