Marketing - Sr. Manager

at  Northland Properties

Proud to be 100% Canadian-owned, Northland Properties’ are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.
About Moxies
We’re on a mission to create unforgettable dining experiences, with hospitality at the core of who we are. With over 60 locations in Canada and the US, we’re passionate about growth, innovation, and our dedication to making MOXIES famous. How famous? Well, let’s just say we’ve been known to partner with exciting celebs like Kendall Jenner for her 818 Tequila launch and Mark Wahlberg for his Flecha Azul launch.
The Team & Role
Our Marketing team is the pulse of our brand. We love solving challenges, sharing unforgettable stories, creating the vibe beyond our 4 walls and of course enjoying delicious food and refreshing drinks. We need a leader to manage national brand initiatives, including menu features, brand campaigns and liquor partnerships.
Reporting to the Sr. Director, Marketing, this role will be responsible for the strategy and development to driving growth for the business and building brand equity for Moxies though innovative integrated marketing campaigns and partnerships. If you’re a natural born storyteller, demonstrate a strong creative gut instinct, thrive on change and are a self-diagnosed hyper organizer, then we’re looking for you to join the Moxies Marketing team. We’re looking for senior marketers to bring a fresh perspective to the Moxies team.

Responsibilities

• Create the National Marketing Campaign Calendar across the Canadian market.
• Develop marketing briefs, media buy briefs, channel plans, workbacks, copy and creative direction across master brand and seasonal campaigns.
• Collaborate with key stakeholders internally (brand leaders, GM’s, Director of Operations, Culinary, Franchisees) to ensure adequate planning, execution and monitoring of marketing activities.
• Work in partnership with external agencies and liquor partners to execute campaigns and projects.
• Lead the management and execution of integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring brief from concept to final execution.
• Partner with media agency and lead internal teams to plan and execute initiatives to reach the target audience through appropriate channels (social, digital, email, OOH, radio, in store, etc.)
• Create succinct post reports, including marketing data (campaign results, conversion rates, etc.) to optimize future campaigns and strategies.
• Manage the fiscal budget for all national initiatives, including quarterly reconciliation, to ensure we stay within budget.
• Partner with Sr. Leaders to develop the annual strategic plan and budget.
• Maintain awareness of best practice marketing techniques/tools to achieve relevant & successful campaigns and promotions.

Qualifications

• You have 7 to 10 years of relevant marketing, brand, or communications experience.
• You have a background in digital marketing, including SEO, SEM, Social and CRM.
• You are highly collaborative, fostering relationships with internal cross-functional teams and external partners.
• You are a team leader; keeping the team motivated, engaged and continually developing them.
• You are a great communicator; articulate and confident in front of an audience, including executives, peers, franchise partners and ops teams.
• You are data focused; you collect, analyze and leverage data to continuously optimize.
• You are a time management pro; organized and able to manage multiple projects with changing timelines.
• You are a self-starter; you relish the opportunity to identify needs and take initiative to act.
• You are value driven at your core, operating with integrity, honesty, and trust.
• You love the unknown and can adapt to changes, ability to manage multiple priorities.
• Previous restaurant experience is an asset.

Benefits

• Competitive salary
• RRSP employer contributions
• Medical, dental and life insurance benefits
• A personalized career development plan and training opportunities
• Employee and Family Assistance Program (counselling, wellness services, etc.)

Perks

• Travel across Canada for new store openings and other brand events
• Work with the coolest partners: Molson, Labatt, Diageo, Aperol, and more
• Some jobs are boring. This one isn’t. Attend fun work and VIP industry events
• Discounts across our family of brands, including MOXIES, Chop Steakhouse & Bar, Shark Club, Denny’s Canada, Sandman Hotel, The Sutton Place Hotel, Revelstoke Mountain Resort, Grouse Mountain, and if you like travel, the Dallas Stars and some of the best resorts in the UK & Ireland
• There’s a reason we’re named by Forbes as one of Canada’s Best Employers!

Work & Travel
The candidate must live in Vancouver; you’ll work a hybrid schedule out of our Support Center, located on West Broadway. Occasional travel in Canada and the US, approximately 10%, maybe required.

ABOUT MOXIES:

Founded in Calgary in 1986, MOXIES is a premium casual restaurant chain that operates over 60 locations in both Canada and the US. Our restaurants are both company-owned and franchised operations, located in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, Newfoundland, Texas, Arizona, Massachusetts and Florida. The brand has plans for further expansion across North America, with several new units already in development.
Every MOXIES provides an upscale dining environment where everyone feels comfortable. With an emphasis on stellar service combined with a full-service menu, our guests gather at MOXIES for a delicious and memorable dining experience.
Our menu offers globally inspired flavors made with fresh ingredients and served with a friendly, fun and energetic approach to hospitality. We don’t simply hire outstanding people, we build outstanding teams that are recognized industry-wide for their passion, innovation, spirit, creativity, and dedication and named by Forbes as one of Canada’s Best Employers. MOXIES attracts the kind of people that make work feel like play; the kind of people who are full of life with a talent for making others feel special. If that sounds like you, please tell us more about yourself and apply now.
About Northland Properties
MOXIES operates as a division of Northland Properties Corporation. Recognized throughout Canada as one of the most trusted names in hotels, restaurants, sports, and construction, Northland Properties is the force behind well-known brands including The Sandman Hotel Group, The Sutton Place Hotels, MOXIES, Chop Steakhouse & Bar, Denny’s Restaurants, Shark Club Sports Bar, Portmarnock Hotel and Golf Links, Revelstoke Mountain Resort, Grouse Mountain, The Dallas Stars, Northland Asset Management Company and more to come!
At Northland Properties, we are committed to building a network of talented professionals who can help to provide exceptional hospitality experiences. As an equal opportunity employer, we are constantly seeking motivated and enthusiastic individuals to join us in various fields, including Construction, Finance, IT, HR, Marketing, and Support Center. To join our dedicated team and be a part of our thriving hospitality community, explore the exciting career opportunities available at https://northland.ca/careers/

• Create the National Marketing Campaign Calendar across the Canadian market.
• Develop marketing briefs, media buy briefs, channel plans, workbacks, copy and creative direction across master brand and seasonal campaigns.
• Collaborate with key stakeholders internally (brand leaders, GM’s, Director of Operations, Culinary, Franchisees) to ensure adequate planning, execution and monitoring of marketing activities.
• Work in partnership with external agencies and liquor partners to execute campaigns and projects.
• Lead the management and execution of integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring brief from concept to final execution.
• Partner with media agency and lead internal teams to plan and execute initiatives to reach the target audience through appropriate channels (social, digital, email, OOH, radio, in store, etc.)
• Create succinct post reports, including marketing data (campaign results, conversion rates, etc.) to optimize future campaigns and strategies.
• Manage the fiscal budget for all national initiatives, including quarterly reconciliation, to ensure we stay within budget.
• Partner with Sr. Leaders to develop the annual strategic plan and budget.
• Maintain awareness of best practice marketing techniques/tools to achieve relevant & successful campaigns and promotions