Marketing Strategist, AUNZ

at  TikTok

Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok’s purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That’s how we drive impact-for ourselves, our company, and the users we serve. Join us.
As Marketing Strategist, you will be working with the marketing team behind the commercial business that amplifies our mission of “Inspire Creativity and Bring Joy”. You will help create the TikTok For Business brand and establish TikTok as an entertainment platform that drives impact. This role will report into the Marketing & Content Solutions Lead in Australia & New Zealand.

Responsibilities

• Work with the team to develop platform vision for brands’ presence on TikTok, and provide the inspiration, blueprint, analysis, and leadership to realise your proposed vision;
• Plan and execute strategic playbooks for different industries and verticals, generate insights, ideas and strategies that further media partnerships with major categories;
• Lead content development for 1P and 3P industry events and GBM programs;
• Work with product, research, and marketing science teams to develop narratives and solutions that reach a mass audience;
• Utilise internal and external databases and research platforms (GWI, App Annie, Euromonitor, etc) to generate user insights, and use those insights to inform proposals and media planning approach;
• Strong knowledge of the platform to educate clients in creative approaches, including insights on how users use the platform, evolving advertising formats and the correlated measurement for success.

Qualifications

Minimum Qualifications

• BA/BS degree with 5+ years of experience in digital media and marketing at media agency or publisher, with knowledge of digital third-party servers, measurement, content and media verification partners;
• Excellent skills in Google Suite and MS Office (Excel, Word, PowerPoint); Knowledge of media syndicated research, media billing and ad servers; and proven ability to utilise multiple data tools to build platform insight and consumer analysis;
• Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment;
• Strong understanding of digital marketing, especially the mobile, social landscape in AUS;
• Excellent communication and presentation skills; Must be comfortable presenting ideas to leadership and clients, and speaking at industry events;
• Self-starter who is detail-oriented and has the ability to work independently and as a team across different departments;

Preferred Qualifications

• Strong understanding of TikTok as a platform with history of integrating the platform into previous projects (relevant to applicants from other advertisers / media agencies)
• Strong understanding of the TikTok product suite and campaign best practice
• Experience working closely with event marketers; experience creating run of show documents for large scale events, experience leading speaker briefings and/or is well-connected across the industry with a view to influence guest speaker selection at TikTok events.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today

• Work with the team to develop platform vision for brands’ presence on TikTok, and provide the inspiration, blueprint, analysis, and leadership to realise your proposed vision;
• Plan and execute strategic playbooks for different industries and verticals, generate insights, ideas and strategies that further media partnerships with major categories;
• Lead content development for 1P and 3P industry events and GBM programs;
• Work with product, research, and marketing science teams to develop narratives and solutions that reach a mass audience;
• Utilise internal and external databases and research platforms (GWI, App Annie, Euromonitor, etc) to generate user insights, and use those insights to inform proposals and media planning approach;
• Strong knowledge of the platform to educate clients in creative approaches, including insights on how users use the platform, evolving advertising formats and the correlated measurement for success