Marketing Strategist Portugal

at  BristolMyers Squibb

WORKING WITH US

Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .

POSITION SUMMARY

Marketing Strategist will be accountable for the overall brand strategy implementation, the campaign co creation with the Customer Experience Strategist and ensure measurement and success of the brand strategy and campaigns.
Is responsible to ensure quality, innovative materials needed for the brand strategy and campaigns and to track the use, aligned with global content processes ensuring audience impact.
Will ensure the monitorization of the adoption ladder and specific actions to advance customers through the sales funnel. Also, to segment the customer around message preferences, channels adoption, potential, etc.

Key Responsibilities

• Key member of the cross functional team & works closely with the cross functional brand team (Marketing - Sales - Medical Affairs) to co-develop high-quality campaigns, actions & content that aligns with the brand objectives, customer needs and regulatory requirements.
• Collaborate closely with the Brand Lead and the Customer Experience Strategist to ensure the smooth implementation of campaigns aligned with the strategic brand plan.
• Utilizes an omnichannel, personalized approach to c reate, edit and review scientific content for marketing and disease awareness campaigns, such as detail aid, brochures, websites, videos, and social media posts, etc. This includes finding creative ways to increase effectiveness of message and create a great customer experience.
• Collaborate with the whole cross functional team (including sales representatives & customer experience strategist) to ensure campaigns & related user journeys are fitting customer needs, guaranteeing all content is written in a clear, concise, and engaging manner that is appropriate for each target audience.
• Ensure efficiency in content creation, working closely with global roles and external media agencies for the creation and adaptation of promotional materials and localizing global campaigns, assuring a lean content reutilization approach.
• Work closely with our content production team to ensure creation and delivery of accurate, effective content for all supported channels. Collaborate with stakeholders for content approvals. Act as the main contact point to understand how content can support product launches, business goals, and priorities. Turn business goals into content solutions.
• Stay up to date with the latest developments in communication and marketing trends to ensure that all content is relevant and impactful and is ready to ensure innovation, close to the Customer Experience Strategist in the Brand Planning. Identify opportunities to optimize content using data, industry best practices, and experimentation.
• Drives tradeoffs discussions depending on KPIs and success of different campaigns and tactics.
• Works closely with BI&A teams to use advanced analytics to inform/ refine tactics.
• Collaborate with medical, regulatory, compliance and legal departments to ensure that all content is in line with applicable requirements and guidelines.
• Manage multiple projects simultaneously and prioritize tasks based on business objectives and timelines.

Brand Manager will define and execute campaigns that allows to achieve brand objectives setting for all team members .

Required Qualifications & Experience

• Winning mindset.
• Familiarity with range of customer journeys (HCP, Patient, Payor) and able to build strategic content plans and analyzing user data.
• Able to deliver against commercial and broader performance objectives.
• Experience in promotional material creation with an interest in marketing and disease awareness.
• Influential, collaborative and project management skills.
• Experience in project management and product launch
• Budget management experience.
• Fluency in analytical models (e.g., journey decisioning engine) and ability to translate analytics from BI&A teams into actionable tactics.
• Mastery of customer strategy, content production, digital, etc.
• High Fluency in English
• Experience in sales would be a plus

• Key member of the cross functional team & works closely with the cross functional brand team (Marketing - Sales - Medical Affairs) to co-develop high-quality campaigns, actions & content that aligns with the brand objectives, customer needs and regulatory requirements.
• Collaborate closely with the Brand Lead and the Customer Experience Strategist to ensure the smooth implementation of campaigns aligned with the strategic brand plan.
• Utilizes an omnichannel, personalized approach to c reate, edit and review scientific content for marketing and disease awareness campaigns, such as detail aid, brochures, websites, videos, and social media posts, etc. This includes finding creative ways to increase effectiveness of message and create a great customer experience.
• Collaborate with the whole cross functional team (including sales representatives & customer experience strategist) to ensure campaigns & related user journeys are fitting customer needs, guaranteeing all content is written in a clear, concise, and engaging manner that is appropriate for each target audience.
• Ensure efficiency in content creation, working closely with global roles and external media agencies for the creation and adaptation of promotional materials and localizing global campaigns, assuring a lean content reutilization approach.
• Work closely with our content production team to ensure creation and delivery of accurate, effective content for all supported channels. Collaborate with stakeholders for content approvals. Act as the main contact point to understand how content can support product launches, business goals, and priorities. Turn business goals into content solutions.
• Stay up to date with the latest developments in communication and marketing trends to ensure that all content is relevant and impactful and is ready to ensure innovation, close to the Customer Experience Strategist in the Brand Planning. Identify opportunities to optimize content using data, industry best practices, and experimentation.
• Drives tradeoffs discussions depending on KPIs and success of different campaigns and tactics.
• Works closely with BI&A teams to use advanced analytics to inform/ refine tactics.
• Collaborate with medical, regulatory, compliance and legal departments to ensure that all content is in line with applicable requirements and guidelines.
• Manage multiple projects simultaneously and prioritize tasks based on business objectives and timelines