Marketing Strategist

at  Vancouver Island University

REQUIRED QUALIFICATIONS:

Bachelor’s degree from an appropriately accredited institution. Minimum five years’ experience in a marketing role in a professional work environment. A combination of education and experience may be considered.

• Proven experience developing creative advertising campaigns
• Exceptional written and verbal communication skills
• Excellent computer skills across a variety of platforms
• Ability to create and maintain organized work systems
• High attention to detail
• Experience with a variety of digital marketing tools (Mailchimp, Moz, Adwords, Google Analytics, Facebook Business Manager)
• Experience in SEO and SEM
• Exceptional problem solving and analytical skills
• Experienced with professional, optimized content writing for SEM, social media, content marketing
• Ability to adapt in a fast-paced environment and meet tight deadlines
• Adaptable and flexible in a changing market and work environment
• Ability to work in a collaborative, cross-functional team environment.
• Able to develop effective working relationships with multiple cross-functional teams

PREFERRED QUALIFICATIONS:

• Google Adwords and Google Analytics certified
• Basic HTML and CMS knowledge
• Experience with statistics for data analysis
• Experience with website content creation in a professional or business environment
  VIU is pleased to offer eligible employees a comprehensive benefit plan; ample paid holiday time; professional development opportunities and a desirable pension plan. As part of the VIU campus community, our employees work with supportive colleagues within an encouraging environment and are provided with the tools and training that promote learning and development. The perks of VIU employment are multiple, and include well-being initiatives and services, strategic discounts, and flexible work opportunities.

NOTE:

• Short-listed candidates must provide original transcripts, or applicable original certifications at time of interview.
• All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.
• Vancouver Island University (VIU) is collectively committed to building and sustaining a diverse and inclusive working and learning environment for faculty, staff, and students. In our journey towards greater diversity, we invite applications from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities, persons of all gender identities and sexual orientations who bring value to the VIU community through their lived experiences. We encourage members of all equity-seeking groups to self-identify within their application cover letter. When a candidate voluntarily discloses this information in their cover letter, the information will be used only for the fulfillment of the career opportunity. Disclosure and/or self-identification with an equity-seeking group will not lead to advantageous treatment of a candidate who is not qualified.

DUTIES:

The Marketing Strategist supports our mission of building awareness of the VIU brand and to attract prospective students to consider VIU as their top choice for post-secondary studies. Working on the Nanaimo campus within the Brand and Marketing department, the successful candidate will build and execute marketing programs in support of VIU’s strategic goals.

Campaign Development

• Work with the Director, Brand and Marketing to develop annual strategic marketing plan to enhance the VIU brand and support institutional priorities, identifying target audiences and key messages.
• Work with members of the brand and marketing, web development and communication teams to develop all required creative assets.
• Deliver all elements of the annual marketing plan within budget, which may include:

Email Marketing

• Support the creation of an email marketing strategy
• Create, edit, A/B test, schedule, analyze and optimize emails and email marketing campaignsManage lead and email database
• 
  
• define and create lists to target different customer/lead segments and personas

• Ensure emails are in full compliance of CASL, CAN-SPAM and other email regulations

Paid Advertising

• Implement marketing ad spend strategies to meet the institution’s recruitment, brand, and project or initiative objectives
• Manage and monitor marketing ad spend and budgets across all campaigns
• Provide expertise, guidance and support to faculties, departments and programs in the development and execution of marketing campaigns, leveraging creative problem-solving skills, market research and in-depth knowledge of marketing channels and best practices
• Create and maintain marketing campaign reports, sharing results along with analysis and recommendations for improvement against stated KPIs

Analytics

• Monitor and aggregate campaign results and optimize on an ongoing basis
• Create presentations reflecting the status of marketing activities at the institution

General

• Participate in evaluating and upholding brand guidelines at all touchpoints, including web properties, digital assets and internal and external digital campaigns
• Performs detailed website curation, including writing, updating, and maintaining content, in consultation with management/leadership.
• Makes recommendations for website optimization related to user experience (UX) and Search Engine Optimization (SEO).

Bachelor’s degree from an appropriately accredited institution. Minimum five years’ experience in a marketing role in a professional work environment. A combination of education and experience may be considered.

• Proven experience developing creative advertising campaigns
• Exceptional written and verbal communication skills
• Excellent computer skills across a variety of platforms
• Ability to create and maintain organized work systems
• High attention to detail
• Experience with a variety of digital marketing tools (Mailchimp, Moz, Adwords, Google Analytics, Facebook Business Manager)
• Experience in SEO and SEM
• Exceptional problem solving and analytical skills
• Experienced with professional, optimized content writing for SEM, social media, content marketing
• Ability to adapt in a fast-paced environment and meet tight deadlines
• Adaptable and flexible in a changing market and work environment
• Ability to work in a collaborative, cross-functional team environment.
• Able to develop effective working relationships with multiple cross-functional team