Marketing Strategy Director, EMEA

at  Christies

The Company
Christie’s, the world’s largest Art Business, is an incredibly exciting & enriching place to start or continue your career. Whether you work within one of our Specialist Art Departments, or in one of our more Operational teams, we are all working together with one common goal in mind: to continue the success of this 250 year old company, steeped in history, bringing fresh ideas whilst not forgetting our shared values; Integrity, Excellence, Innovation, Responsibility & Relationships. Colleagues across all departments are truly passionate about what they do and it is inspiring to work with industry leaders across our business. We are seeking a highly strategic Marketing Director to lead the London based marketing strategy team for EMEA (excluding Paris), helping to define, and being responsible for implementing, the key strategic priorities for the brand.
Why This Role Matters
We are seeking a highly strategic Marketing Director to lead the London based marketing strategy team for EMEA (excluding Paris), helping to define, and being responsible for implementing, the key strategic priorities for the brand.
The role is critical to driving Christie’s brand equity and increasing market share across the EMEA region. The candidate will lead the Marketing Strategy team and develop multi-channel marketing strategies to support business objectives and house pillars. The successful candidate for this role must have a deep understanding of marketing across the luxury sector and a commercial and strategic mindset. They will be experienced in brand identity and development and have a career which includes highly successful data-driven marketing campaigns across all consumer touchpoints. The role requires experience of creating and delivering pitches for new business with excellent and persuasive presentation and communications skills. Developing and maintaining strong relationships with key stakeholders throughout the business will be critical to the success of this role along with excellent marketing skills and tactics to secure high-value consignments. The chosen candidate will have Director level expertise in insightful competitor analysis, as well as developed media knowledge and a deep understanding of the digital transformation on an ever increasingly fragmented consumer journey. This role is crucial for developing strategies to reach a global HN audience as well as engaging our current demographic. The role reports into the Head of Marketing for EMEA and will work closely with the Marketing Directors in other regions. The candidate also must have a passion for the arts and luxury goods and a deep commitment to upholding Christie’s reputation for excellence .

How You’ll Make an Impact

• Enhance Christie’s brand positioning as the market leader in the art and luxury market
• Manage and develop a team of high-performing marketeers and co-ordinators across the EMEA region, fostering a culture of energy, passion, creativity and excellence alongside a spirit of accountability and collaboration
• Lead the team in adapting to key business demands from business-getting and proposals through to final sales
• Bring best practices to the role from luxury sectors to the key consumer channels of marketing in the art world - encompassing CRM, media and campaign development, through to digital marketing and emails, promotions, events and collaborations to enrich the current marketing strategy
• Develop and implement comprehensive marketing strategies aligned with business goals, tailored to individual sales
• Work closely with the client services and digital teams to create personalised marketing initiatives that enhance the client experience and user journey
• Develop a deep understanding of the competitive landscape to identify Christie’s unique brand positioning in the art market. Track industry trends and bring market analysis and customer insights to the business and Head of Marketing to help drive effective strategies and inform strategic adjustments
• Bring consumer digital innovation to the brand and stay ahead of digital trends and emerging technologies to maintain the competitive edge.
• Define and implement key campaign performance indicators to ensure marketing strategies and tactics drive the specific business outcome. Communicate and present consistent proposals to the department and business for all major sales
• Post all key sales, monitor and analyse campaign performance across all channels to optimise strategies ROI
• Collaborate with business critical departments from client services to the digital teams to measure the effectiveness of marketing campaign and initiatives
• Produce regular reporting which show campaigns delivering on KPIs
• Oversee the marketing budget for the EMEA region including catalogues. Create an agile budget roadmap which protects the brand identity and helps to bolster all key sales with a strong ROI
• Develop and nurture close working relationships with key stakeholders, business leaders and specialists in all departments with the ability to influence stakeholders at managerial level. Foster excellent relationships with key Regional Managing Directors and ensure high visibility in the company to ensure trust and close working relationships across the business and the region
• Work closely and collaboratively with the Content and Creative team to ensure the marketing campaigns are delivered on time, with efficiencies, in budget, streamlined and are individually creative.
• Work closely and collaboratively with the Creative team and key departments to oversee and ensure the successful implementation and/or execution of exhibitions, campaign assets, digital windows, all media, emails, in relation to all marketing tactics agreed with the Head of Marketing for EMEA.

What you’ll bring to the team

• Will have Director level experience in strategic marketing across a global luxury business
• A big picture thinker with a passion for luxury marketing
• Data driven decision making. Ability to drive long-term, data driven marketing strategy; working with global teams to turn strategy, with impactful marketing and innovation, into reality
• Ability to identify opportunities and deliver strategic, practical and successful multi-channel solutions
• Leadership and Team Management: A strong track record of leading and developing a high performing team of both direct and indirect reports fostering a collaborative environment where everyone feels empowered to contribute and excel
• Outstanding Project Management skills – expertise in overseeing multiple complex and highly layered marketing campaigns from high profile through to daily and tactical initiatives
• Outstanding stakeholder management capabilities
• Skilled in designing targeted campaigns that resonate with a HNI audience
• Industry connections: A network within the art, culture, luxury industries enabling effective partnerships and collaborations from media through to marketing
• Cultural Awareness – knowledge of art history and trends in the art and luxury market
• Client-Centric Knowledge – awareness and expertise in developing campaigns and strategies that attract new clients whilst engaging our current Christie’s clients
• Public Relations knowledge – evidence of a working relationship or management of PR campaigns in order to produce 360 marketing strategies
• Digital Marketing Proficiency – experience in integrating digital channels and platforms with events/exhibitions and or auctions
• E-commerce experience – understanding of marketing e-commerce crucial for growing on-line sale channels
• SEO/SEM knowledge – knowledge of optimizing digital content in relation to current and new clients
• Creative and Innovative thinking – skilled in crafting compelling narratives around audiences and key sales periods
• Proven Presentation skills – outstanding communication skills which achieve buy in from stakeholders and clients
• Financial Acumen – proven ability to deliver revenue growth marketing budgets which maximise ROI

What’s great about working for us

• 25 days annual leave + 1 day Birthday leave
• Christie’s Christmas office closure (guaranteed between 25th Dec – 2nd Jan) – in additional to annual leave: almost two weeks to fully switch off and spend time with friends and family
• Additional 1 week’s annual leave within the year of a 5-year anniversary i.e. 5th, 10th, 15th and so on
• Volunteering day: Take an additional day of annual leave to volunteer for a charitable organisation that’s important to you
• Donation matching of up to £500 per annum to help you support the organisations you care about
• Flexible Fitness Fund - £400 per year expense allowance for health and wellness related activity (taxable)
• Access to world-renowned art: with regular exhibitions in our galleries to wander around and exclusive guided tours hosted by specialist colleagues
• Discretionary Bonus (dependent on the business and employee performance payable in March each year)
• Generous retirement plan: We will double match your pension contribution up to 5% of your basic salary (Max 10% contribution from Christie’s)
• Private Health Insurance – no employee contribution needed, subsidised for other family members
• Dental Insurance – (may be extended at personal cost)
• Generous Income Protection Insurance in the event of accident, sickness or injury after 12 months
• Competitive Life Insurance policy from first day
• Employee Assistance Programme – access to personal advice and support services including counselling
• Eyecare vouchers (once a year)
• Cycle to Work scheme
• Christie’s Extras – discounts on over 800 retailers, holiday packages, dinners and weekly shops
• Robust family first policy:

Ø 16 weeks full pay on Maternity Leave
Ø Four-day week, for eight weeks, at full pay on return from Maternity Leave
Ø Dependent back-up care: 10 sessions/ days of childcare or eldercare per year
Ø The Stork Club: Our community of parents who meet regularly over breakfasts, lunch, afternoon tea…
*Christie’s reserves the right to change company benefits at any time
Closing date: Sunday 9th Februar

Please refer the Job description for details