Marketing Strategy Lead

at  ANZ Banking Group

Req ID: 70433
Department: AR Marketing Planning and Operations
Division: Australia Retail
Location: Melbourne
About Us
At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
As a Marketing Strategy Lead in our Australian Retail Marketing team, you’ll play a key role in helping the General Manager Marketing, the Head of Marketing Planning and Operations, the Marketing Leadership Team, the Growth and Insights and Data teams, and other key stakeholders to shape the long term vision for Marketing, develop the strategic roadmap, design organisational blueprints, and implement strategic initiatives aimed at driving the bank’s Brand and Commercial performance.
You will play a pivotal role in analyzing market trends, identifying opportunities, and formulating strategies to achieve our business objectives. You will support in the creation, design and prioritisation of the Marketing strategy and plans to harmonise our Brand experience, drive efficiency and effectiveness across the portfolio, and increase the commerciality of the marketing team.
The Marketing Strategy Lead role is designed to complement other functional areas within the team and broader business by providing a longer-term and more holistic business view on matters of Retail Marketing strategy. The role will help bring together work underway across our Product Marketing teams, Partnerships and Customer Transition, the work on automation & transformation and GenAI capability, and projects focused on segments and whole-of-customer.
As a trusted thought leader, the Marketing Strategy Lead will respond to the challenges of increasing change, evolving customer behaviours, and an ever-changing competitive environment.
Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.
Role Type: Permanent role
Role Location: 833 Collins Street, Docklands VIC 3008
Work Hours: Full time role
What will your day look like?
This newly created role will be accountable for developing the overarching Marketing Strategy for Australia Retail. Specifically:
Leading the development of the holistic Marketing strategy across the marketing team, balancing short and long term objectives, and individual team objectives vs whole-of-portfolio economics. You will partner with the Marketing Leadership Team and Head of Growth and Insights to drive prioritisation and alignment
Creating a 3 year strategic roadmap for Retail Marketing, encompassing Retail OKR’s, and marketing-specific drivers and enablers of Efficiency and Effectiveness
Leading annual strategic planning in partnership with the Head of Planning and Operations
Managing key strategic enablement projects
Internal communication including Senior Management presentations
Understanding future trends within the marketing industry (e.g Gen AI) and defining how ANZ Australia marketing will respond to these future trends
Improving the commerciality of Marketing through Marketing Measurement and Marketing ROI improvements, including the prioritisation of advanced analytics and insights
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
Will have a deep understanding of Business and Marketing strategy development, and the ability to partner across the organisation to align priorities within an extensive complex programme of work
We need a natural strategist, communicator and planner, who delights in creating intuitive plans that are brave, transformative and structured; who can make the complex simple, and who can create a coalition of the willing to champion the vision
Deep expertise in strategic marketing, communications experience and transformation planning
Has a growth mindset and ability to tackle complex problems using critical thinking
Loves planning, delivering on time, on budget and with the best experience possible
A team player, energised by collaborating and leading across functions and levels of seniority. Expert in stakeholder engagement, a great listener and communicator, ensuring business partners are delighted and confident of shared outcomes
An authentic, high integrity team member, recognised for being a culture champion
Is a straight talker and knows how to get others around them to speak up and put forward ideas
Is an innovator, naturally embraces new trends and seeks out emerging opportunities
Comfortable and able to flourish in an environment of ambiguity, change and continuous improvement
Is passionate about the customer and banker experience, providing the best outcome possible and going the extra mile
Will be commercially astute and extremely data literate; able translate a commercial mindset into tangible insights and apply to improve performance, EX and CX
Driven by values and a strong sense of purpose to influence and work through others. Creates a safe and fun environment
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you’ll be doing meaningful work that will shape a world where people and communities thrive.
But it’s not just our customers who’ll feel your impact. you’ll feel it too. Because at ANZ, you’ll have the resources, opportunities, and support you need to take the next big step in your career.
We’re a diverse bunch at ANZ in different roles, different locations, doing different things. That’s why we have a range of flexible working arrangements, so our people can ‘make work, work for them’. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
At ANZ, you’ll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That’s because we’re committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability or access requirement, let us know how we can provide you with additional support.
. You can apply for this role by visiting ANZ Careers and searching for reference number 70433.
Job Posting End Date
06/08/2024 , 11.59pm, (Melbourne Australia

Please refer the Job description for details