Marketing Strategy Manager

at  BMAD

About the RoleWe are looking for a Marketing Strategy Manager to lead the market positioning, user acquisition, and growth strategy for our VR tool. The ideal candidate will be responsible for crafting and executing a go-to-market plan, optimizing digital campaigns, and tracking performance metrics to drive sustainable growth.This role requires a strong understanding of digital marketing, strategic planning, audience targeting, and data-driven decision-making to ensure successful adoption and engagement.

QUALIFICATIONS & EXPERIENCE

• 3-5+ years of experience in marketing strategy, digital marketing, or product marketing, ideally within VR, gaming, or AI-driven technology.
• Strong expertise in growth marketing, social media, and performance-based advertising.
• Experience with SEO, SEM, influencer marketing, and community engagement strategies.
• Hands-on experience with tools like Google Ads, Meta Ads, TikTok Ads, Reddit Ads, and analytics platforms (Google Analytics, Mixpanel, etc.).
• Familiarity with VR ecosystems, Unity-based applications, or tech startup environments is a plus.
• Strong analytical mindset with experience in A/B testing, conversion tracking, and funnel optimization.
• Excellent communication skills, with the ability to craft compelling messaging for various audiences.

• Go-to-Market Strategy: Develop and execute a comprehensive marketing strategy .
• Market Research & Positioning: Identify and analyze market trends, competition, and user behavior to optimize positioning and messaging.
• User Acquisition & Growth: Implement and oversee growth marketing initiatives, including organic, paid, and partnership-driven strategies.
• Digital Marketing Campaigns: Design, execute, and monitor campaigns across social media, content marketing, influencer partnerships, and paid ads.
• Community Engagement: Build and nurture a strong online presence through Reddit, Discord, YouTube, TikTok, and other relevant platforms.
• Performance Tracking & Analytics: Define KPIs, track campaign effectiveness, and adjust strategies based on data insights.
• Collaboration: Work closely with product, design, and development teams to align marketing efforts with product milestones.
• Brand Development: Establish and maintain consistent branding, ensuring strong storytelling and user engagement.