Marketing Strategy Manager

at  Disney

BASIC QUALIFICATIONS:

• 3-5+ years of relevant experience with a proven history of executing relationship marketing campaigns and developing new processes and strategies that drive marketing campaign success across multiple channels, including organic and paid social, paid media, email, direct mail, and other direct channels
• Understanding of marketing and media landscape
• Understanding of a broad set of marketing disciplines – covering PR, creative, media, social and digital, partnerships, et al.
• Proven creative skills including copywriting and basic design (Canva)
• Critical thinking and the ability to succinctly frame up a verbal or written POV that influences leaders, partners and peers
• Strong presentation skills – visualizing data, creating clear narrative within a presentation and creation of presentation decks
• Strong analytical skills and the ability to work with complex data sets
• Demonstrated ability to project manage a high-volume, fast-paced portfolio of tactical programs
• Productive partnerships in and out of marketing, as well as cross-functional team leadership in a collaborative and inclusive environment
• Computer proficiency (PowerPoint, Keynote, Excel, Word)

PREFERRED QUALIFICATIONS:

• Previous experience in marketing strategy, membership strategy, consumer packaged goods (CPG), advertising agency and/or brand management
• Experience leading and implementing strategic roadmaps for national-level marketing campaigns
• Spanish language and cultural understanding desirable

REQUIRED EDUCATION:

• Bachelor’s Degree in Marketing, Business, Communications or Equivalent

PREFERRED EDUCATION:

• MBA or related post-graduate degree

The Marketing and Commercial Strategy team is responsible for driving consumer demand and helping achieve business objectives (revenue, attendance, occupancy, and guest experience) for the Disneyland Resort (2 Theme Parks, 3 Hotels, and Downtown Disney). The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to create campaigns to drive consumer behavior. The team also oversees the management of the plans to ensure each campaign or program is maximized across a wide range of marketing tactics.
The Marketing Strategy Manager will lead the development and execution of marketing plans to build relationships with and deliver business goals from each assigned segment or area of focus. Using critical thinking and team leadership skills, the Marketing Strategy Manager will guide communication planning rooted in consumer insights, exhibit sound creative judgment and drive go-to-market innovation in assigned programs. Also, they will activate unplanned revenue-driving programs, identify new market opportunities, and manage the ongoing performance and optimization.
This position will report to the Senior Manager, Marketing & Commercial Strategy.