Marketing Strategy Manager

at  Mercy

QUALIFICATIONS:

• Education: Bachelors degree in business, marketing, public relations, communications or similar area of study required; MBA preferred
• Experience Requirements: Three (3) years’ experience
• Skill Requirements:
• Ability to interpret qualitative and quantitative data and use in decision-making.
• Knowledge of financial, accounting, and budgeting activities.
• Ability to travel as needed.

PREFERRED EXPERIENCE:

• Experience in a similar role preferred.
• Health care experience preferred.

• Collaborates and communicates with all key stakeholders, both internal and external, in the creation, development and implementation of marketing plans and communication strategies.
• Supports the development and implementation of fully integrated marketing campaigns based on the annual marketing plan, with a distinct focus on patient acquisition and retention, and in partnership with ministry-wide marketing teams.
• Responsible for timely and accurate website content, representing providers, services and locations within the designated communities while implementing the overall content strategy.
• Supports marketing planning alignment community engagement, community benefit, and mission.
• Supports the regular review of marketing campaigns and events within each community, reporting on the efficacy and ROI of all marketing and communications efforts.
• Supports the development of leadership planning and presentations within the region, local communities, and the ministry