Marketing Strategy Specialist

at  Walkerton Clean Water Centre

POSITION: MARKETING STRATEGY SPECIALIST

Job Classification: WCWC 6
Salary Range: $63,813.00 - $91,161.00
Reports to: Director of Strategic Growth & Planning
Schedule: 37.5 hours per week, Monday to Friday
Location: Walkerton, ON (this position is eligible for remote work)

ABOUT US

The Walkerton Clean Water Centre is an agency of the Government of Ontario established to help safeguard drinking water across the province of Ontario. WCWC provides education and support to water system owners, operators, operating authorities, First Nations communities, and the public. WCWC also provides information and advice through the Drinking Water Resource Library and pilot testing services, which help clients address water treatment challenges. Visit our website to learn more, wcwc.ca.
We are looking for a Marketing Strategy Specialist who will contribute to the Centre’s growth and success by executing marketing initiatives that align with the organization’s strategic objectives.

POSITION SUMMARY

This role serves as a bridge between data-driven decision-making and creative marketing endeavours, ensuring that our marketing efforts are grounded in research and are both compelling and effective in retaining and attracting customers.

SKILLS/QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• A minimum of 2 years of experience in developing successful marketing strategies in a similar environment, with a strong emphasis on market research activities. This should include experience in conducting market research and planning, alongside a combination of marketing and communications activities.
• This position requires strong computer skills and good working knowledge of Microsoft Office applications including Word, Excel, Teams and Outlook.
• Knowledge or training in Windows-based software including InDesign, Adobe Photoshop and Word Press.
• Knowledge or training in Qualtrics and data analysis software such as Atlas Ti, MaxQDA, considered an asset.
• Experience in SEO and search engine marketing (SEM) is required, while digital marketing, including social media advertising and email marketing, would be an asset.
• Strong analytical skills and the ability to interpret data are essential.
• Excellent communication skills, both written and verbal, are also important for effectively conveying messages to our audience.
• Proven ability to sustain a professional demeanour in all aspects of the role, even when working under the pressure of simultaneously balancing a variety of activities and complex demands.
• Organizational, planning, and time management skills are required to independently complete work within the appropriate timeframes in a fast-paced environment.
• Excellent English communication skills, written and spoken are required. Bilingualism in French would be an asset.
• An equivalent combination of education and experience would be considered.