Marketing Technology and CRM Specialist

at  EverLine Coatings Home Office Toronto

BENEFITS:

• 401(k) matching
• Health insurance
• Paid time off
  This is a W2 Full-Time Salaried Position with the following benefits.

ABOUT US:

EverLine Coatings and Services is a leading provider of parking lot maintenance solutions across North America. We support our franchise network with cutting-edge tools and systems to help them succeed in their local markets. As we expand, we seek a Marketing Technology and CRM Specialist to join our team, reporting directly to the VP of Market Development and working closely with digital partners.

JOB DESCRIPTION:

The CRM and Marketing Technology Manager will be key in managing and optimizing our marketing and CRM platforms, focusing on Hubspot and ZoomInfo and developing scalable marketing systems for our franchise network.

QUALIFICATIONS:

• 3+ years of experience in CRM and marketing technology management, preferably with HubSpot and ZoomInfo.
• Strong understanding of marketing automation, CRM, and data management systems.
• Experience working with franchise or multi-location businesses is a plus.
• Analytical skills with experience building and maintaining performance dashboards.
• Ability to work collaboratively with cross-functional teams and provide support to non-technical users.Strong communication skills with the ability to train and support franchisees on system usage.

WHY JOIN EVERLINE COATINGS AND SERVICES?

At EverLine Coatings, you’ll be part of a vibrant team dedicated to excellence and growth. We offer a dynamic work environment where your contributions are valued, and your career development is prioritized. Our company is built around our people. In our fast-growing company, EverLine is proud to provide opportunities for those who seek growth and development. We are looking for people eager to help build this great company with us, not for us. Our people share the core values of our DRIVEN Principles – being Dedicated, Resourceful, Integrity-Focused, Value-based, and Nourishing. Every single employee of EverLine, known as “EverLiners,” is doing their part in revolutionizing an industry. And that’s very exciting!

KEY RESPONSIBILITIES:

• HubSpot CRM and Marketing Hub Management: Oversee the configuration, automation workflows, segmentation, and optimization of HubSpot for corporate and franchise support.
• Email Marketing Campaign Setup: Plan, create, and execute email marketing campaigns in HubSpot, including segmentation, personalization, automation, and A/B testing.
• ZoomInfo Data Management: Administer ZoomInfo, including managing real-time intent alerts, data enrichment, and integration with HubSpot to support national and franchise sales efforts.
• Franchise Marketing System Development: Collaborate with the VP of Market Development to create scalable outbound marketing solutions that empower franchisees with localized marketing tools and systems.
• Automation and Process Improvement: Continuously seek opportunities to improve marketing efficiency through automation and system enhancements.

OUR PURPOSE:

For our clients: EverLine Coatings contributes to society by providing cutting-edge solutions focusing on safety objectives, value, and aesthetic excellence for our clients and their patrons.
For our people: Our purpose is to provide employees with an opportunity that is considered a vehicle for personal and professional growth.