Marketing Technology Lead - Retention (all genders)

at  Sunday Natural Products GmbH

YOUR PROFILE

• Experience in implementing and managing tracking and tagging using Google Tag Manager (GTM)
• Proficient in data analysis and reporting using tools like Google BigQuery, GA4, Bloomreach, and HotJar
• Skilled in generating detailed reports and providing data-driven recommendations
• Capable of performing ad-hoc SQL queries for proof of concept (PoC)
• Experience with on-site search functionality optimization and digital presence enhancement
• Familiarity with APIs and marketing tool integrations
• Knowledge of server-side tracking solutions and data protection regulations
• Ability to provide technical support and conduct training on marketing tools and platforms

ABOUT US

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany’s most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.
We take our ecological responsibility very seriously: Our entire range is therefore vegetarian, mostly vegan. We also go our own way when it comes to packaging: the majority of our products are packaged in glass and are therefore almost completely recyclable.
We have a diverse team of 190 people and 37 nationalities, still growing but at a sustainable rate. Our aim is to work in a collaborative, supportive and inclusive work environment with a diverse group of motivated, talented, and visionary colleagues.
We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements

This role is a blend of technical expertise and project management, focused on optimizing our marketing technology stack. You will take ownership of our CRM and marketing automation platform, ensuring seamless integration with other systems, managing AB-testing strategies, and leading CRM initiatives. Your responsibilities will also include tracking, tagging, data analysis, and reporting, with a strong emphasis on enhancing digital presence and customer acquisition. Additionally, you will work on APIs, server-side tracking, and provide technical support and training to ensure smooth operations across all marketing technology platforms.

• Taking technical ownership of the D2C CRM and marketing automation solution, Bloomreach
• Collaborating with the engineering team for seamless integration with systems like Magento 2, BigQuery, and others
• Implementing and optimizing AB-testing strategies across the full testing cycle
• Managing projects with technical dependencies between marketing and tech stakeholders
• Acting as project manager for CRM initiatives and product manager for CRM solutions, leading CDP strategy development from scoping to implementation
• Overseeing the project pipeline in collaboration with key stakeholders