Marketing Trade Manager

at  carwow

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.
What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

THE ROLE

Please note, this role will require you to be in our Winnersh office for 1-2 days a week.
Carwow Leasey is the latest addition to the Carwow Group and we have exciting ambitions to significantly grow this business offering a market leading leasing proposition to Carwow’s millions of car changing customers.
The ideal candidate will be a strategic thinker with a proven track record in developing and executing successful marketing campaigns.
Reporting into the Carwow Growth Marketing Director, the Trading Marketing Manger will coordinate and lead marketing activity across channels to help accelerate the growth of the business.

WHAT YOU’LL DO

You’ll be responsible for developing leasing focused campaigns and promotions aligned with our overall growth objectives, working closely with the channel teams for their execution and ongoing optimisation..
You’ll support the Leasey sales team by surfacing deal content and amplifying it across marketing channels and across the Carwow Group platforms and touchpoints.
The role will ensure all Leasey-focused activity is driving a profitable ROI and will utilise data and analytics to identify and inform optimisation opportunities.
You’ll collaborate with key stakeholders across Leasey and the Carwow Group to understand their needs and challenges and will monitor market dynamics and competitor activity whilst leveraging consumer insights to drive the effectiveness of the marketing.
You’ll report to key stakeholders on Leasey trading performance and the effectiveness of the marketing initiatives and will be responsible for proactively identifying new growth opportunities .