Marketing Video Lead

at  Palta

Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more.
The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.
SIMPLE is a successful mobile product with over 15 million unique downloads, more than 300K 5-star reviews, and over 50% year-over-year revenue growth.
It offers judgment-free, gentle guidance toward balanced nutrition, a healthy relationship with food, and ultimately, improved health and well-being. Built with flexibility and convenience in mind, the app is a safe and supportive space to get actionable feedback, learn, and increase confidence. SIMPLE’s method is shaped by a global team of nutrition, behavior change, digital health, and medical experts. The journey is enhanced through Avo, a personal wellness assistant within the app that provides timely suggestions and real-time answers.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.
We are seeking a Video Lead with strong leadership skills and extensive experience in building teams for the massive production of video ads within in-house Creative Production teams. In this role, you will be responsible for shaping processes to achieve a growing success rate of video ad performance in paid user acquisition campaigns, combined with delivery KPIs. You will be working with video editors, motion designers, creative producers and user acquisition managers, focusing on creating ads for various social platforms, primarily Meta, Google, and TikTok.
On a daily basis, you will handle three creative directions for video production: user-generated testimonials, fitness creators’ content, and video exploration of new topics. Quarterly, you will manage remote and onsite creator shootings for paid ads, as well as on-brand and product content projects requiring video production. Video ad localization and tech supervision are also integral parts of your role.

Please refer the Job description for details