MarTech and Analytics (Senior) Team Lead (m/f/d)

at  Roadsurfer

WHY ROADSURFER?

• TEAM SPIRIT & TEAM EVENTS: Look forward to a collegial atmosphere with flat hierarchies, lots of fun and great team spirit, as well as regular team events such as joint sports sessions, pizza & beer evenings, etc.
• FLEX WORK & WORKATION: You are flexible in terms of working hours. Our Flex Work Policy enables you to switch between office days and home office days and work from abroad in Europe for one month per year
• PERSONAL DEVELOPMENT: We support your personal and professional development through an individual Growth Plan and our Inhouse Academy
• CAMPER BUDGET: You get an annual camper budget to experience the #happyroadsurfing lifestyle for yourself
• DISCOUNTS: Use our Corporate Benefits Platform, the Travel Industry Card and Family & Friends Discounts

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Information Systems, Data Science, or a related field. MBA or equivalent experience is a plus.
• 5+ years of experience in marketing technology, digital marketing, or related roles.
• Strong understanding of CRM, marketing automation, analytics platforms (e.g., Salesforce, HubSpot, Marketo, Google Analytics, etc.).
• Experience with data management, audience segmentation, lead scoring, and marketing automation workflows.
• Technical expertise in integrating Martech tools with existing systems (e.g., CDPs, APIs, data warehouses, etc.).
• Analytical mindset with the ability to interpret data and turn it into actionable strategies.
• Experience working in cross-functional teams and managing vendor relationships.
• Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
• Knowledge of data privacy regulations (GDPR, CCPA) and best practices in data security.

ABOUT #ROADSURFER

As a #roadsurfer you are part of an open, fast-growing team with ambitious goals and a great team spirit. We stick together and combine a brutal hands-on mentality with fun at work! It means shaping the future of outdoor travel and building an ecosystem for sustainable outdoor travel. We are more than Europe’s largest campervan rental company. In 2021 we launched our platform roadsurfer spots in addition to our other products rent, abo and sales – a platform where you can discover and book unique camping spots. But that’s only the beginning. We are growing fast, so hop on board and join us on our journey. We’re looking for motivated and passionate people whose hearts beat for campers. Wanna spread the roadsurfer spirit across the globe with us

ABOUT THE ROLE:

We are seeking a dynamic and experienced Martech Lead to spearhead our marketing technology initiatives. As a Martech Lead , you will be responsible for the strategy, implementation, and optimization of marketing technology solutions that drive business growth. This role sits at the intersection of marketing, technology, and data, and requires an individual with a blend of strategic thinking, technical expertise, and hands-on experience. As the Martech Lead, you will collaborate with cross-functional teams, manage our Martech stack, and ensure that our marketing operations are data-driven, automated, and scalable.