Mass Affluent Segment Lead

at  East West Banking Corporation

ABOUT THE JOB

Locations: BGC, Taguig
Corporate Title : Assistant Manager to Senior Manager
Work Arrangement: Hybrid
The Marketing & Cash Management team is looking for experienced professionals to join us in Taguig with the role of Mass Affluent Segment Lead .
In this role, you will join the Affluent Segment Team to drive market share growth, develop and execute strategies based on customer insights and other drivers to create multi-product offerings to acquire new customers and increase product count, and ensure effective training, communication, and sales field execution.

• Identify key business opportunities and inform the segment proposition using market analysis, customer insights, and business data.
• Develop and bundle the right set of products for the segment to grow the business and drive profitability.
• Determine strategic partnerships to strengthen the segment proposition and portfolio.
• Lead portfolio shaping, including pricing, resource allocation, prioritization, and forecasting.
• Create and test product concepts in collaboration with the Customer Intelligence & Strategic Insights team.
• Lead cross-functional teams to ensure completion of product elements and enablers.
• Develop business and marketing plans with strategies for acquisition, usage, retention, and market share growth, including media, digital, and communication strategies.